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GM Daewoo has changed its name to GM Korea and its brand of choice to Chevrolet last March. Since the name change, customers want to replace the old GM Daewoo emblem with the Chevrolet golden bow-tie.
Since March, 28,800 GM Daewoo owners have opted for the Chevy badge. It costs GM Daewoo owners somewhere between $139-$278 for the replacement. Since the change from GM Daewoo to GM Korea, the market share has also been affected. GM Korea stood at 6.7 percent in February and has climbed to 8.5 percent in March and 9.6 percent in April-May since adopting the Chevrolet brand.
Daewoo was once a beloved brand in Korea, and motorists are fiercely nationalistic, preferring their own domestic brands over foreign automakers. The switch to Chevrolet suggests a changing tide in the Korea marketplace, since customers are willing to abandon the Daewoo brand in favor of an American nameplate.
Jaguar has plans to change its badging and drop the brand name from appearing on the lineup of luxury vehicles. The word ‘Jaguar’ will soon be replaced from the back of production cars within two or three years, the firm’s design boss confirmed. ”Eventually we will take the name off and just leave the leaper,” said Ian Callum, Jaguar’s design director.
“When people see the XF they won’t know what it is, so they will look for a name badge. That’s why we’ve left it on, but put the leaper there as well. The name will go probably on production cars within two or three years.”
The traditional text-based badge will be replaced leaving the prominent Jaguar big cat leaper. The plan is to faze out the text badge, and with exposure to the leaper badge, people will become familiar over time and not need to locate the text badge on the back to identify the brand.