In a bid to get inventory moving out of showrooms in a hurry, Chrysler has decided to offer a new incentive program that would double the value of the government’s cash-for-clunkers program.

Chrysler will offer $4,500 off (or 0 percent financing for 72 months) on most of its 2009 inventory – excluding the Dodge Challenger, Sprinter, Jeep Wrangler and all SRT products. The $4,500 incentive is even available on vehicles that do not meet the requirements for the cash-for-clunkers program, which was recently signed off on by President Obama.

Cash-for-Clunkers, or CARS (Car Allowance Rebate System) gives a $4,500 rebate on a new car when it gets 10 mpg or more better fuel mileage than the one traded in. The rebate is $3,500 on vehicles that get 4 to 9 mpg better or trucks that get 2 to 4 mpg better.

Chrysler, now under new leadership from Italian automaker Fiat is hoping the incentive will help sales rebound. Chrysler has been hit particularly hard this year with sales down 45.7 percent for the first six months.

When combined, these two offers mean a $17,090, Dodge Caliber SE could leave showrooms for as little as $8,090.

Chrysler’s “Double Ca$h for Your Old Car,” incentive starts tomorrow and runs through August.

[Source: Automotive News]

The Canadian government is currently examining if it will pass a cash-for-clunkers bill that could see consumers get up to $3,500 (CDN) towards a new car when they trade in their older and less fuel-efficient model.

Environment Minister Jim Prentice said a decision on the matter will be made within the next 60 days, as the government continues to be pressured by automakers. The government has also received added pressure after U.S. President Barack Obama signed off on a similar program last month that would see U.S. consumers get as much as $4,500 (USD) towards a new car when they trade in an old one with poor fuel economy.

Automakers are pressuring the government to help out in an effort to boost auto sales. Vehicle sales in Canada, however, are not suffering to the same extent that they are in the U.S. According to the Association of International Automobile Manufacturers of Canada (AIAMC), vehicle sales were down just 13.2 percent in June with year to date sales down 18.3 percent. Passenger vehicle sales were down 22.9 percent, while light duty truck sales were actually up 1.5 percent.

[Source: The Vancouver Sun]