MINI Keeping Manuals Alive with 34% Take Rate

MINI Keeping Manuals Alive with 34% Take Rate
Share this Article
Sadly, manual transmissions are a dying breed. For many, the convenience of an automatic far outweighs the many advantages of driving stick, from the lower cost of the car, to improved driving enjoyment and vehicle control, to better fuel economy (although those pesky dual-clutch units are starting to make this argument obsolete). Several months ago… Continue Reading...

MINI Issues 1950s Style “Becoming a Manual” PSA [Video]

Share this Article
With the launch of its new Coupe model, MINI is continuing to push ahead with its “Manualhood” marketing campaign, releasing a campy new video styled after a 1950s public service announcement. Titled “Becoming a Manual” the PSA outlines that this important stage in growing up. “Manualhood is when your body is craving more exhilaration than… Continue Reading...
x

Subscribe to our email newsletter and automatically be entered to win.