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 |  Mar 27 2009, 4:52 PM

Honda is hoping to recreate some of the success of it’s Accord commercial a few years back with a new innovative commercial to introduce the world to its new Insight Hybrid. Called “Let it Shine” the ad runs to the tune of “This Little Light of Mine” by Berend Dubbe and is directed by Erik van Wyk.

What is so fascination about the commercial is that it appears as though the sequence of positive messages, shapes and patterns is being played out on a screen made up of LEDs, when it is actually a field full of Honda Insights, which create the patterns by flashing their headlights. In total it took almost 1,000 cars to put this short tv spot together.

Watch the full ad below and be sure to check out “The Making Of” underneath that.

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Official release after the jump:

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