AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
It turns out that owning a Rolls-Royce isn’t rare enough on it’s own for the majority of people buying these ultra-luxury cars.
No, the people willing and able to shell out for the best of the best seem to be afraid the valet will confuse their Ghost with the others outside the country club. According to the company, 56 percent of Rolls-Royce Ghosts and Ghost Extended Wheel Base Models featured a bespoke design in 2011.
The Ghost is actually a late-comer to the bespoke game as far as the Rolls-Royce family is concerned. The company sells a healthy chunk of their cars to the Middle East, where 99 percent of Phantoms sold featured bespoke designs.
“It is always our goal to exceed our clients’ highest expectations and fulfill their innermost desires,” said Torsten Müller-Ötvös, Rolls-Royce CEO. “With highly bespoke Phantom and Ghost models, we are able to achieve this. The passion with which our bespoke craftspeople create these beautiful cars is reflected in some truly outstanding examples delivered across the globe last year.”
The company is on an upwardly bespoke trend: demand increased an average of almost 35 percent over the last six years worldwide. North America actually represents the most rapidly increasing demand, increasing 54 percent over that time period, though the Middle East is the highest overall with 99 percent demand for bespoke vehicles.
So what’s all this fuss about? Well, Rolls-Royce makes it their business to bend over backwards to ensure client satisfaction. Your new Rolls can come with paint of your choice, tread plates, champagne sets or even a picnic set for those balmy Sunday afternoons in the park.