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Mercedes-Benz is celebrating after taking first place in three different categories in the Automotive Brand Contest 2011. The jury voted the Mercedes-Benz design team “Team of the year”. The automotive brand was also awarded the ultimate “Best of Best” plaudit to the Mercedes-Benz CLS in the Exterior category. The A-Class concept received “Best of Best” in the Interior area of the Concept & Study category.
The Automotive Brand Contest is the first international brand contest for the automotive industry. The independent institution organizes the competition exclusively for the automotive sector, to acknowledge outstanding design.
Mercedes-Benz design director professor h.c Gorden Wagener said, “We are all delighted to receive this valuable award in recognition of a magnificent joint effort,”. “Everyone in our team works with great dedication day-in, day-out to ensure that the Mercedes-Benz models of the future retain their distinctive, hallmark Mercedes character in keeping with the very highest aesthetic standards.”
The awards will be presented at the Automotive Designers Night on September 13 at the Frankfurt Auto Show.
Kia Motors is one of the big winners at the first ever Automotive Brand Contest which was organized by the German Design Council. The judge panel declared Kia Motors the worthy winner in four categories. Three kia models were picked as winners for the exterior category, including the compact Sportage SUV, the forthcoming Rio (on sale from September 2011) and the all new Kia Optima (above). Kia was also ranked ‘Best of Best’ in the brand design category, where strategy and focus of the brand’s overall design is rated.
Peter Schreyer, Kia’s chief designer said, “We are all exceedingly proud that Kia Motors has done so well in this new competition, which is very important within the automotive industry. By changing our basic design focus, we have given our brand a face, a distinctive identity.“