Auto News

AutoGuide News Blog


The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Aug 11 2011, 11:00 AM

BMW Financial Services has jumped on the social media bandwagon with both feet and has introduced a new social navigation mobile app called “The Ultimate Drive.” Created to give drivers a unique mobile and social experience, this app lets users submit their favorite routes and have them shared via other social platforms.

The idea of The Ultimate Drive is that drivers in over 50 countries can rank, comment and share roads and routes on Facebook, email and other GPS devices. Already thinking ahead, you’ll be able to use the app in the future, if you’re a BMW Financial Service customer, to access your points and garner high rankings.

“A social app succeeds when it forms a community of users with similar interests. A mobile app succeeds when it shrinks that large community into something local and familiar,” said Pawan Murthy, General Manager of Online Business for BMW Group Financial Services. “Within a few seconds of opening the app, ‘The Ultimate Drive’ connects you to driving enthusiasts who have discovered great roads in your neighborhood – roads you may have overlooked. Sharing that joy of discovery is why we are eager to launch this app to everyone.”

The Ultimate Drive prides itself in being simple to use – just download it, find your location and poof… you’ll get  the stretches of road that others have rated as the best ones in the area. If you want to contribute your own opinions on a road, just tap three times to share it via email or Facebook or send to your GPS device or app.

You can down The Ultimate Drive on iOS and Android devices for free from Apple’s App Store and the Android Marketplace.