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 |  Mar 15 2012, 9:31 AM

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Ford will tell you how the F-150 beat the Chevrolet Silverado in the 2012 Best Value in America awards, but it won’t tell you that the company also lost to Chevrolet. 

A press release titled “F-150 wins Best Value Award” might seem pretty simple, but the eighth annual “Best Value in America” award isn’t quite as clear. Vinventric, the company bestowing the award, has the full story on its site. It seems that Ford did in fact win, but not to the extent the Ford press release might suggest.

In fact, Chevrolet won the award for “Best Value Truck Brand.” Meanwhile on the Ford press site, the release reads “F-150 beat out Chevrolet Silverado for the second year in a row.”

While Ford did actually win the half-ton segment, Chevrolet won overall and didn’t so much as bother to announce the victory on its site.

“Our awards take into account all costs involved with owning a vehicle, which enables consumers to understand automotive value and measure the impact that owning a specific vehicle will have on their financial situation,” stated David Wurster, President of Vincentric.

Among those costs, Vincentric considers depreciation, fees and taxes, financing, fuel, insurance, maintenance, opportunity cost and repairs.