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BFGoodrich Tires, a company well known for its innovative and action-packed TV commercials, has drawn inspiration from the animal kingdom for its latest “Bolt On” ad campaign. As you’ll see in the video (after the jump), in the first installment it’s the grip of a tree frog that’s used to illustrate BFG’s point about bolting on grip by installing a set of their high-performance street tires, while the Behind The Scenes video (also after the jump) gives us a taste of some of the other animals we’ll see in future “Bolt On” ads.
Although the animal kingdom analogies will be at the heart of this campaign, the ads also feature two stars in the automotive world and members of the TeamBFG program. Two-time Formula Drift champion Samuel Hübinette did the stunt driving for the spots and Rally pro Lars Wolfe provided technical and special counsel. The vehicle featured in the broadcast ad is a Mitsubishi Lancer Evo X with BFGoodrich g-Force Super Sport A/S tires.
The new campaign features a media plan that includes a variety of television, print and Internet advertising mediums. Kudos to BFGoodrich for thinking outside the box on this campaign and injecting some humor and style into their “Bolt On” ads. We look forward to seeing what animal makes a cameo in the next one.
[Source: BFGoodrich Tires]
If you’re a weekend racer dreaming of moving up to a Pro series, here’s your chance. Thanks to the Ford Racing Mustang Challenge and BFGoodrich Tires, you could win a seat in a Mustang Challenge race simply by entering their contest at http://mustangchallenge.com/drivershootout/
The Mustang Challenge Driver Shootout will put one driver behind the wheel for the season-finale Mustang Challenge race at Miller Motorsports Park on September 11. The Mustang Challenge Shootout mixes talent, new media savvy, and the drive to win to give one driver the chance of a lifetime. All you have to do to enter the contest is upload a video demonstrating why you’re a good candidate to race in the Mustang Challenge. Drivers can use videos that have been posted on BFGoodrich’s Nation of Go, YouTube, or a video site of their choice.
Entries are already being accepted, with the deadline for filing an entry being the checkered flag for round nine of the 2010 Mustang Challenge season at Autobahn Speedway (August 1st). From the submitted videos, five entrants will be selected as final contestants.
From there, the real competition kicks off as the finalists will travel to Miller Motorsports Park and receive training at the Ford Racing Miller Performance Training Center before being run through a variety of exercises in and out of the Ford Mustangs. And it won’t just be their stopwatches that the judges will be looking at, as the panel of judges on hand will watch as the drivers show their skills along the same scope of talents that are required for pro racing success in the modern world, from data analysis and media interaction to the ability to find a strong set up quickly.
For the finalists, the goal will be simple — convince the panel of judges that they are the driver who should be taking the green flag as the Mustang Challenge season finale kicks off.
All applicants must hold a valid race license (SCCA, NASA, ASN-FIA, etc), but not have any pro racing starts on their racing resume. The contest is open to individuals ages 18 and older residing in the United States and Canada.
The judges will review all eligible videos received during the contest period. The judges will evaluate each video based on quality, content, personality and overall entertainment and select the five videos that best convey a candidate who can go the full distance to make it to race in the Mustang Challenge.
BFGoodrich Tires has long had a passion for racing, both on the tarmac and in the dirt. In a unique move linking their on-road and off-road interests, BFG has just announced an expanded contingency program for five classes in the 2010 Sports Car Club of America (SCCA) National Championship Runoffs. This program offers SCCA competitors the chance to race in the BFGoodrich Tires / Wide Open Excursions “Baja Challenge” (BC) race car for the 43rd Annual Tecate SCORE Baja 1000 in November.
Seats in the Wide Open Excursions BC race car, equipped with BFGoodrich Mud-Terrain T/A tires, will be awarded to drivers who win their class using BFGoodrich tires at the SCCA National Championship Runoffs in September. This is in addition to BFG’s existing contingency program that offers SCCA Club Racing National drivers two BFGoodrich g-Force R1 tires for first place and one tire for second place. Eligible classes include AS, T2, T3, SSB and SSC.
“Because of our legendary success both on- and off-road, BFGoodrich Tires is uniquely qualified to offer a program like this to our racers,” said Roberts Kukainis, motorsports manager, BFGoodrich Tires. “One thing we know at BFGoodrich Tires is that those who race on our tires are all about fierce competition, and we expect this contingency program to become a race in itself among our SCCA racers.”
The 2010 SCCA National Championship Runoffs will take place Sept. 20-26 at Road America in Elkhart Lake, Wis. More than 600 drivers will participate in the event, making it the country’s largest amateur championship. Those who bolt on a set of BFGoodrich tires and display the required decals will be eligible for the contingency.
“BFGoodrich Tires has definitely sweetened the pot for the track guys this season,” said Joel Lipperini, 2009 SCCA SSC class winner. “We are very passionate about racing and winning – we aren’t out here to get rich, we do it all for the excitement on the track. The chance to win championships on the track and in the desert, in the same season, is a once-in-a-lifetime opportunity. I’ve never raced in Baja, but you better believe that I’ll be at the SCCA National Championship Runoffs pushing my car, my tires and myself to the limit.”
The complete Press Release after the jump.
[Source: BFGoodrich Tires]