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Most people’s perception of BMW owners is likely rooted in negative stereotypes; the inattentive soccer mom driving her X5 while on the phone or a douchey, sunglasses wearing M3 driver, blasting techno while holding the wheel with one hand.
BMW is hoping to conquer this by releasing a video called “BMW Unscripted”. The video shows BMW’s being used as cross-country motorcycles, ferrying wildlife observers into the African desert and as the infamous “Ring-Taxi” on Germany’s Nurburgring race track. We also see some brief glimpses of meerkats and a gorgeous BMW 3.0CS.
Hit the jump to see the official video