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The BMW 328 Hommage made its world debut at the Villa d’Este COncorso d’Eleganza this past weekend. This car was designed to echo the automaker’s 1930s racing car on its 75th anniversary. The 328 Hommage weighs just over 1,700 lbs thanks to extensive use of carbon fiber.
While the look of the car is undoubtedly futuristic, design cues like the lack of doors and ultra-light wheels are meant to evoke the pre-WWII era BMW 328 sports car. One of the more interesting modern touches is the addition of two Apple iPhones in place of the instrument cluster, and can also be used as GPS units in addition to stopwatches for timing laps and other endeavors. The 328 will get its official debut at the Frankfurt Auto Show in September.
Check out the video after the jump!
Two car designers, one classic BMW, and one of the most infamous road races in the world—sounds ripe for a buddy comedy from the 80s, but it was actually the 2011 Mille Miglia: featuring BMW designer Adrian van Hooydonk, Swiss industrial designer Alfredo Häberli, and a classic 1930s BMW 328.
What do a bunch of turtleneck wearers know about auto racing, scorpion bites, and bribing Carabinieri? Actually, van Hooydonk took part in last year’s race, and this year the BMW team set out from Brescia on the 12th, reached the staging posts in Bologna and Rome, and made it back to Brescia by the 15th, without ending up in jail or any Weekend-At-Bernies-type shenanigans.
The BMW 328 was chosen as this year is its 75th anniversary—it debuted in 1936, and is one of BMW’s most famous prewar cars. ”For me the race was a first,” said Häberli. “I was particularly delighted to be driving in the Mille Miglia with Adrian van Hooydonk. Plus, it was a tremendous opportunity to get a close-up look at the many classics taking part. They all combine emotion with functionality – two criteria on which I also place great value.”
BMW sought fit to commemorate the designers’ triumph by designing (get it?) an expensive leather jacket for the occasion, which they donned during the race to increase their street cred (and to attract the ragazza davvero bella). The two presumably survived without incident, and will be sure to enter next year with typical Germanic focus, dedication, and charm.