BMW‘s international strategy has been interesting of late, with the M3 Tiger Edition in China, and the Performance Unlimited Edition X6 in Japan. Now those in The Land Down Under can enjoy their own limited edition BMW M3, dubbed the Pure Edition. Just 50 of them will be produced in coupe form, while the other 50 will be a sedan and if you’re Australian and interested, better get in line now.
Most of the enhancements are cosmetic, with the M3 receiving a set of 19-inch M double-spoke wheels finished in a glossy black. The hood air intake are also in a glossy black and the front kidney grilles, side gills and exhaust tips are finished in a dark chrome shade. Those interested are able to select from all of BMW’s standard E92 M3 colors including Alpine White, Silverstone, Space Grey and Melbourne Red – just to name a few.
Inside, the interior receives an Anthracite cloth and black leather combination while the headrests are refinished with black Novillo leather and embossed with the BMW’s M moniker.
We guess the most disappointing part about this limited edition is the ease of replicating the accessories put on it. No pricing was announced.