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 |  Feb 14 2014, 2:31 PM

bmw-films

BMW of North America is planning to bring back BMW Films, the online movie series that produced The Hire from 2001-2002.

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 |  Feb 03 2012, 8:09 PM

BMW might be a little bit late to the whole “let’s release our Super Bowl ads before the Super Bowl” party, but they’re making up for it with quantity over quality.

Six short clips were released by BMW and only a pair of them will air during the big game on Sunday, but you’ll probably only see one of them on TV. What commercial you’ll see will be based on your region, with the New York Tri-State area getting an ad highlighting the 3-Series’ heated steering wheel, while the Southern California Los Angeles region will hear about BMW Connected Drive’s ability to read emails.

The additional four clips that BMW produced will be appearing online on streaming sites such as NBC.com, ABC.com and Hulu. All six clips were designed to be playful shorts to support the launch of the new BMW 3-Series Sedan.

“The BMW 3 Series is the global benchmark for a sports sedan,” said Dan Creed, Vice President of Marketing, BMW of North America. “With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire.”

Check out all six digital clips after the break.

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