Auto News

AutoGuide News Blog


The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jun 26 2010, 12:53 PM

Ever wondered what it’s like to be a real VIP in the eyes of your dealership? Maybe your dealership just offers a free cup of coffee or perhaps they’ve got a luxury lounge with big screen TVs, snacks, massaging chairs and a nice espresso machine. That, however, is nothing compared to the treatment you’ll receive if your a preferred customer at Endras BMW (formerly BMW Durham).

The Canadian dealership invited a group of 12 customers and staff on what it calls “the trip of a lifetime.” And we have to agree. The group flew to Germany to visit BMW’s headquarters in Munich and get an introduction to the new X5 M and X6 M. But it wasn’t just about looking at the high-priced and high-performance machinery. In true BMW fashion the group set out to drive a bevy of M cars through the German countryside and on the racetrack. Then they were treated to an even more ultimate driving experience – piloting BMW Formula race cars on the Nürburgring.

To see what VIP-status brings with it, check out the video entitled “Endras BMW Goes Home” after the jump:

Continue Reading…