Auto News

AutoGuide News Blog

The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jul 21 2012, 4:02 PM

It’s been almost two years since BMW launched its On Demand service out in Europe and apparently it’s been successful enough to warrant bringing it to America.

Continue Reading…

 |  Nov 14 2010, 10:02 PM

Feel like driving a BMW today? If you live in Munich, you’ll be able to rent one whenever the mood strikes you with BMW on Demand.

Just like the Zipcar service, BMW is taking it up a notch by offering premium vehicles that can be rented by the hour. The BMW on Demand service allows customers to choose from a range of BMW vehicles, like the 5 Series, the Z4 or the M6. The car-sharing service will only be available in Munich, but it could expand to major European cities, and the pilot project will initially run over the course of a year.

Perfect for impressing a date or a potential client, you are able to book the preferred model with choices in color and with desired equipment. There is also staff on hand to help you make your pick.

If you’re in Munich and want to try this service out, you can book via the BMW Welt website at or by calling the hotline on +49 89 3184-3430. Depending on what you pick, the hourly fees vary. For example, a 1 Series BMW, costs €16 an hour (roughly $22 an hour), while a 5 Series BMW costs €23 an hour (roughly $32 an hour). Prices also vary depending on the time of day.