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From the Porsche European Delivery Program to the Master Italian Lifestyle Maserati Driving Experience, European automakers go the extra mile to make customers feel special.
BMW enjoys sharing its enthusiasm for automobiles also but best of all, you don’t even have to own a Bimmer to experience its passion.
Its headquarters feature a unique principal visitors center called “BMW Welt” (German for “world”), a multi-functional customer experience and exhibition facility that has attracted 2 million visitors annually since opening in 2007. As the term “multi-functional” suggests, BMW Welt is made up of the BMW Museum as well as the BMW Munich Plant, effectively bridging the company, the brand and its products to visitors fans. In fact, the company believes that BMW Welt effectively allows people to experience the company’s past, present and future as a whole.
Inside, BMW Welt is an event center equipped with state-of the-art technology for concerts, conferences, broadcasts, more. BMW’s Junior Campus allows the younger guests to explore the automotive world creatively. It’s also a delivery area where more than 100 customers receive their cars each day.
Located beside the BMW Group Headquarters, the concept behind the museum is arranged in linear fashion as 120 exhibits through 25 exhibition areas snake across the complex, guiding visitors through more than 90 years of brand history. Among those exhibits there are historic cars, motorcycles, racing and aircraft engines and hints at future designs.
The BMW Munich Plant is the original plant of the Bavarian automaker. Building thousands of vehicles a day thanks to a workforce of approximately 9,000 people, the BMW Welt experience provides visitors with insight thanks to a “window into the world of BMW production.” Individual tours are available as well.
Car enthusiasts who are planning on taking a trip to Europe in the near future may visit the BMW Welt website to learn more.
GALLERY: BMW Welt
It sounds too good to be true…but it isn’t. As part of a new PR campaign for BMW faithful in the Munich area, you can book a tour of the historical city in one of the company’s museum cars.
Sure, they’re chauffeur-driven. But you’ve got the choice of various 1930s BMWs, including 326 and 335 convertibles — as well as a 1950s-era 502 “Baroque Angel.”
You’ll get your money’s worth, too: the route is three hours long (!), starts at the BMW Museum, continues to a tour of BMW Welt, then the 3-Series factory, then a tour of the company’s historic vehicle collection.
After a short break, the chauffeur drives you around town…then to BMW’s flagship showroom for a champagne reception.
They’re even so generous to include a certificate of participation, a gift box, a BMW museum ticket and guide. It’s only €90 (~$120 U.S./CAD) per person. Compare that with a Ring Taxi ride, at €195 ($264 U.S./CAD) per lap. Ouch.
Dates are available to book throughout this year. Call +49 (0)1802-118822 for more details.