AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
James Bond hasn’t graced the silver screen in a while but details for the upcoming movie,¬†Skyfall, are trickling out.
Naomi Harris’s character, Eve will drive¬†the Defender.¬†‚ÄúWe are really going to test that¬†car, do things it‚Äôs not normally designed for… the Defender is going to work very, very hard,‚ÄĚ said Andrew Noakes. That’s saying something considering the Defender is meant to be a take-all-comers SUV.
This won’t be the first time the Defender model has made an appearance in a 007 film. Back in The Living Daylights, the rugged SUV drove off the Rock of Gibraltar.
Jaguar Land Rover (JLR) is apparently supplying almost 70 vehicles to the production company for the film, including the XJ model which is also expected to be featured in the movie. We’re just glad Bond will be firmly seated in British autos. After all, putting the world’s most famous English spy in anything else would be like asking Boe and Luke Duke to drive a Toyota pickup.
[Source: Motor Authority]
Hyundai’s new U.S marketing chief wants to improve customer perception brand by improving quality and design to enhance the consumers on a more emotional level.
Consumers have traditionally turned to Hyundai because of practical attributes such as value, warranty and fuel economy. However, Hyundai has expanded its U.S linup in recent years to include premium cars like the Genesis and Equus in a move to attract non-traditional demographics.
Furthermore, Hyundai has set up a program this month guaranteeing the trade-in value of models after two years of ownership, if the customer trades in their car for a new Hyundai. This follows on the heels of their Assurance program set up during the recession, which allowed buyers to return cars without a penalty or a hit to one’s credit score if there was job loss or bankruptcy within a year of purchase.
Hyundai’s sales in the U.S are vastly improving with 204,374 vehicle sales in April, a 31 percent gain from the same period in 2010.
[Source: Automotive News]