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Leg Warmers, Perestroika and Tiananmen Square
The 1980s was an important decade that shaped the world we live in today. During this period Madonna surged to stardom, personal computers revolutionized how people worked, Back to the Future burst into theaters and the Berlin Wall came a-tumblin’ down. Not surprisingly the automotive world was just as eventful.
Well if you happen to live in Kia’s home market of S. Korea, you could look into their newest offering, dubbed the Ray.
While the name might sound similar to the sea creature, the Kia Ray is neither sleek or stealthy. What it is, is a boxy city car for people who live in major metropolitan cities like Seoul.
The skin is very much in keeping with the style of all modern Kia’s, so it has a wide grille accented with chrome, plus L.E.D. daytime running lights.
What lies under the skin is anybody’s guess at the moment, although it could very possibly be carrying the three-cylinder, 1.0-liter engine or the four-cylinder, 1.25-liter engine currently offered in the Picanto, a model Kia sells in Asia and Europe, but not North America. An electric version of the Ray is also rumored.
It is also believed that while the Ray does not use the Picanto platform, much of the hardware will be shared between the two models to reduce cost.
What will surely be very unique to the Ray is the way its doors are arranged. While the rear door behind the driver opens conventionally, the rear passenger door slides, like in a minivan.
The Kia Ray might not make it to the North American market, but it could be headed to showrooms in other Asian markets like China.