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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  May 21 2013, 8:01 AM


According to the BrandZ Top 100 Most Valuable Global Brands study, Toyota has overtaken BMW to become the most valuable automotive brand in the world.

Continue Reading…

 |  Mar 08 2013, 3:46 PM

Toyota remains on top of the automotive world in terms of total brand value, with the Japanese company coming in at $26 billion dollars. Continue Reading…

 |  Jun 28 2011, 12:18 PM


The all important metric of “conquest sales”, vehicles which steal owners away from another brand, has a new king, the Hyundai Sonata. The Korean automaker’s mid-size sedan has been a smash hit, and evidently done its part to steal consumers aware from other manufacturers.

A report by automotive analytics firm Polk suggests that for every 100 customers Hyundai loses when they abandon the Sonata for another competing product, they gain 365 customers who end up purchasing a Sonata. Furthermore, Hyundai has a retention rate of above 50 percent, proving that the company’s success isn’t just a flash in the pan.

[Source: Polk]