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The all important metric of “conquest sales”, vehicles which steal owners away from another brand, has a new king, the Hyundai Sonata. The Korean automaker’s mid-size sedan has been a smash hit, and evidently done its part to steal consumers aware from other manufacturers.
A report by automotive analytics firm Polk suggests that for every 100 customers Hyundai loses when they abandon the Sonata for another competing product, they gain 365 customers who end up purchasing a Sonata. Furthermore, Hyundai has a retention rate of above 50 percent, proving that the company’s success isn’t just a flash in the pan.