Customers are more loyal to automotive brands than they’ve been in 10 years. Continue Reading...
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Loyalty is important to automakers, and those that managed to increase their brand loyalty saw gains in market share last year. Continue Reading...
Porsche and Cadillac saw the biggest jumps in brand loyalty in the first quarter of 2013 while Ford retained its crown as the overall brand loyalty leader. Continue Reading...
If you think a little recall can keep a company like Toyota down, you’d be wrong. Even with the slew of recalls in 2009, the setbacks have had “little to no impact” on how consumers see Toyota. At least that’s what a study released by North Carolina State University found. Researchers first looked at the… Continue Reading...
Volkswagen, which is making a huge push to become a dominant player in the volume segment in the US, has seen its purchase intent double in the last few years, though it’s still low, rated at just under two percent, meaning that for many consumers, VW simply isn’t on the radar when it comes to... Continue Reading...
The all important metric of “conquest sales”, vehicles which steal owners away from another brand, has a new king, the Hyundai Sonata. The Korean automaker’s mid-size sedan has been a smash hit, and evidently done its part to steal consumers aware from other manufacturers. A report by automotive analytics firm Polk suggests that for every… Continue Reading...
When it comes to automotive loyalty, Ford proves they must be doing something right, as the company just won the 15th annual Polk Automotive Loyalty Awards. The last time that Ford won this award was back in 1999, so they’ve had plenty of time to work on the customer loyalty aspect of the business. And… Continue Reading...
Car buyers are pretty loyal – they tend to stick with the same brand when it comes time to buying a new car. But if they were to switch sides, a new Consumer Reports survey says that higher quality, better fuel economy, and a lower price are the big three factors influencing their decision. This… Continue Reading...
According to a new survey by Consumer Reports, Honda has surpassed Toyota to become the number one brand for customer loyalty in the U.S. According to the new report performed in April, 68 percent of current Honda owners said they would “most likely” buy another Honda – up one percentage point. Toyota slipped to third… Continue Reading...