Buick is Shedding the Elderly Brand Image

Buick is Shedding the Elderly Brand Image
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Buick has gained a reputation for being a car meant for the elderly, but the brand is slowly changing its image to be more youth oriented. Polk Automotive, an automotive industry research firm says that the average age of Buick buyers has gone down from 62 to 59 over the last five years. This trend… Continue Reading...