BMW To Promote Build-To-Order Program For 2011 X3

BMW To Promote Build-To-Order Program For 2011 X3
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While custom ordering a car is popular in Europe, American buyers tend to purchase their cars from dealer inventory. BMW is looking to reverse that trend with their 2011 X3, and will be heavily promoting their build-to-order program when the vehicle launches later this year. The build-to-order program allows customers to order the exact options,… Continue Reading...