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Canadian Company Introduces Innovative New Concept
Winter-tire technology is advancing at a rapid rate. Today’s winter rubber is so superior to snow tires of yesteryear that the two can’t even be compared. This is great news for those who live in regions with nasty winter weather as more and more passenger vehicles are rolling off of showroom floors with summer tires or low rolling-resistance tires, neither of which are well suited to handle the white stuff.
Several years ago NASCAR headed North and crossed the border into Canada, with the Nationwide series running on the Circuit Gilles Villeneuve in downtown Montreal. Now it appears as though NASCAR may be signing a second venue just outside the nation’s largest city.
North of the border automotive retail giant Canadian Tire has announced a long-term partnership with Mosport International Raceway. The famed motor racing circuit located near Bowmanville, Ontario, east of Toronto, hosts the only Canadian round of the American Le Mans Series (shown above).
The deal, which will see the track renamed Canadian Tire Motorsport Park, includes upgrading the current facilities with such additions as better spectactor stands, improved pit and garage areas for race teams, plus efforts to improve the overall race experience at the track for members of the public, corporate partners and race participants alike.
Upon news of the announcement, Myles Brandt, Mosport’s president and general manager declared, “we are thrilled to partner with Canadian Tire, an important supporter of Mosport and auto racing fans for many years. Together we’re building a world-class facility that will draw racing enthusiasts and grow our fanbase which continues to evolve year over year.”
Visitors to the track are expected to see improvements to the facilities as early as this May, during the annual Victoria Day SpeedFest weekend, which also marks the start of the NASCAR Canadian Tire series.
Those Canadians have to put a lot of thought into their tires. Seasonal weather conditions alone are enough to make their heads spin. So how do they pick a tire that’s right for their car? Well, the crafty Canucks at Canadian Tire just made the process a whole lot easier with its online tire store and Help Me Choose feature.
Canadian Tire’s new online tire store was designed to make buying tires and wheels online easier. Customers can browse over 8,000 products and make informed purchase decisions. They can search based on vehicle, model year, tire size, tire type, and brand, as well as build a custom selected tire and wheel package.
If consumers want to see how different tire brand stack up next to the competition, they can use the site’s enhanced product comparison capabilities and make an informed choice using detailed product information. There is also a handy “Help Me Choose” feature that takes consumers through the purchase process so they can make the right decisions for their vehicles.
“Customers have turned to Canadian Tire for their automotive needs and we are excited to extend our broad assortment of tires and wheels online,” said Allan MacDonald, Senior Vice President, Automotive for Canadian Tire. “The launch of the online tire store not only provides Canadians with a new and innovative resource to help them buy the right tires for their vehicle, it also speaks to our commitment to raising the bar on the customer experience.”
The site offers a user friendly experience, and also includes a product support area that features informational articles, how-to videos, buying guides and FAQs. Once you pick your product, Canadians can have it shipped to a store near them at no extra charge so they can pick it up of have it installed.
If you’re living in the Great White North, head over to www.canadiantire.ca/tires and give the site a whirl.