Study: African-American Car Buyers Prefer Toyota

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Study: African-American Car Buyers Prefer Toyota
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It’s interesting to see a demographic breakdown of what people are buying and a new study shows that Toyota was the top automotive brand for African-Americans in 2010. In the recent study conducted by Polk, the total new vehicle registrations among this demographic reached 641,090, an increase of 11.5 percent over 2009 (7.4 percent of… Continue Reading...

Study: Customer Treatment Trumps Price When Buying a Car

Study: Customer Treatment Trumps Price When Buying a Car
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This might be an obvious piece of information, but it’s always nice to have proof – a recent study shows that when buying a new vehicle, dealer treatment is a major reason why consumers choose to buy from a specific dealer over another. The J.D. Power and Associates 2010 U.S. Sales Satisfaction Index (SSI) Study… Continue Reading...