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There are a lot of great feelings that come along with buying a new car, but there are a few things that we wish weren’t attached to the experience. Can you guess what they are? We’ll give you a hint about the top two that head the top of the list – they have to do with your wallet and where you’re going to have to buy it.
According to a recent survey conducted by the Consumer Reports National Research Center, the two greatest complaints made by new car customers are the cost of the vehicle (30 percent) and the dealership experience (22 percent). In the survey, 1,764 adults were interviewed about car purchases. Also in the things people dislike about buying a new car is financing (six percent), trading in or selling old car (five percent), not knowing if you got a good price (five percent) and making the final choice (four percent).
The survey also covers used car sales as well. Topping the list were concerns about reliability (24 percent), with dealership experience coming in second (11 percent), even though many of these sales are done privately. Rounding out the top five are the cost of the car (eight percent), not knowing if you got a good price (seven percent) and researching (four percent).
[Source: Consumer Reports]
Hmmmmm, we wonder how much money was spent on this eye-opening study. According to CNW Market Research, an individual’s personal tastes in a vehicle vary greatly depending on gender and age. (Insert dramatic pause here.)
The data was compiled based on questions posed to consumers by CNW about how much importance they placed on various features offered in cars. The answers where then sorted by gender and age group. Researches first started data collection 2006, and then again in 2010, to see how they’ve changed.
So here’s the scoop on what women are looking for: they look for rear visibility, cost, front visibility, remote side mirrors and side air bags when looking for a new car. On the other hand, men want styling, horsepower, engine design, front visibility and a great sound system.
The data does show some surprising information. The biggest change, from 2006 to 2010, showed the importance that women, versus men, placed on a rather bland feature: Cloth seating surfaces. Women ranked cloth seating as 11 percent more important in 2010, compared to 2006, while men ranked cloth seating as five percent less important. And the feature that showed the second biggest difference of how it was rated important by women, compared to men, over the four-year-period, was bench seats, which were more popular with women in 2006, just as they are today.
What does this research prove? Well, it goes a long way to dispel the myth that women are typically more emotional shoppers than men. Other than that, we’d say this survey goes in the “obvious” file.
Now that the market is on a tentative upswing, there is no time to waste – one of the positive points about a recession is that new-car buyers are in charge when it comes to making a deal.
Data collected from a recent survey by the Consumer Reports National Research Center shows that half of those polled believed that they were able to negotiate a much better deal in these tough times. Further results found that around 27 percent of respondents reported no change, while 18 percent said their ability to negotiate has diminished some or a lot.
Other important information gathered from this survey showed that income played a significant role in negotiating tactics. New-car buyers who earned at least $50,000 were more likely to say that their ability to negotiate improved, compared to those with household income under $50,000, while twice as many consumers who earn less said their ability diminished relative to those who earning power was greater.
So how do you ensure you get the best deal? The key to getting the best deal is to do your homework and have a strategy when your go into dealerships. Here are some negotiation tips that will come in handy when you’re ready to start haggling:
- Be sure to get all dealer quotes by email or phone. This allows you to focus on the dealership offering right car and price.
- Don’t be afraid to play one dealer off another in order to get the price lowered, and tell them that you’re going with the lowest price, even if it means driving a few miles out of town.
- It’s important to negotiate up from the bottom line price, not down from MSRP. This tactic keeps you closer to the real target while proving you mean serious business.
- If you have a trade-in, keep it removed from the new-car negotiation, as it’s a totally different transaction that needs to be managed separately.
- Stay away from dealership sales events – the showroom tends to be staffed with its best, profit-creating experts during these promotional events.
- Compare interest rates and get pre-arranged financing. This way, if the dealer can’t meet or beat your best loan option, you still have secured the best rate and are not pressured into taking a bad financial deal to get the car.
[Source: Consumer Reports]