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A few years ago, a Chinese car company by the name Geely bought the Swedish luxury car brand Volvo.
As part of Geely’s plan to move the Volvo brand forward, they hired famed car designer Peter Horbury to look after the design direction of this luxury car brand.
Horbury, who hails from Britain, was no stranger at Volvo, having first worked with the brand from 1991 to 2002. So hiring him to look after Volvo’s future was an easy decision for Geely.
But as of today, Horbury has been appointed the role of ‘design chief’ for Geely automobiles.
On this occasion, the Chairman of Geely Group, Said Li Shufu said; “I am delighted that Peter Horbury has accepted the offer to lead the design development of the Geely Group brands into the future. His vast experience in the industry will be key for the future success of Geely Group’s products.”
Hopefully Geely will finally have some…ahem, “original” designs for a change.
In a victory more deserving than the Oscar for The King’s Speech, Pininfarina has been selected for the best concept of 2010 by Car Design News, for their stunning Alfa Romeo 2uettottanta concept.
The 2uettottanta was chosen by both design experts as well as enthusiasts who responded to the survey by Car Design News, who conducts it every year. Past concept car winners have included the Saab Aero X, BMW Concept CS, and Mazda Furai.
“Winning the Car Design of the Year award makes us particularly proud,” said Paolo Pininfarina, the company’s chairman, “because it represents the viewpoint of car design experts, who include the Chief Designers of the most important international companies. Our design team were asked to interpret a theme that is firmly rooted in Pininfarina, the Alfa Romeo 2-seater convertible. The results confirm the excellence of the work done by our young people.”
So congratulations, Pininfarina and Alfa Romeo. Now, just put the gorgeous convertible into production.