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Unless you’ve been hiding under a rock for the past few years, you know all about the hard knocks the automotive industry has been dealt. But Chrysler dealers are seeing a boost thanks to women who have given them some much-needed props.
A recent survey conducted by Women-Drivers.com has ranked Jeep dealers in the number two spot overall in its semi-annual report of Top Auto Brands as rated by women’s dealership reviews. The domestic Chrysler brand came in just behind the number one ranked Mercedes dealers and ahead of Lexus and BMW dealers, who come in at three and four respectively.
And there’s even more good news for Chrysler brand dealers – they also came in at number five, while Dodge dealers came in at nine. Buick was the only GM brand whose dealers were in the top 10 (Buick took the number eight spot).
The results were based on scores given by survey respondents regarding their dealership experience during vehicle purchase, as well as the car browsing process and vehicle service experience. The dealerships were rated and scored in each category and given an overall score.
More than half of women who are in the market for a new car visit three or more dealerships during the process, says Anne Fleming, president of Women-Drivers.com. A woman’s browsing experience determines where she will buy, she adds.
“No one captures the browsing information; even in CSI, browsing isn’t scored,” Fleming says. “If she has a great browsing experience, she’s going to come back. If she doesn’t, she’s gone.”
[Source: Automotive News]
It’s no mystery what women really want… well, at least that’s the case when it comes to cars. Unlike men, who are easily swayed by bold design statements, sexy lines and flashy performance, women are more impressed by vehicles that are practical, economical and safe.
To back up the claim that women like their cars small and practical, TrueCar, a pricing intelligence firm, looked into vehicle registration data, rather than purchaser information, which allowed them to eliminate the concept of household decision-making.
Ranking highest on the list of female favorites was Kia, which scored almost 46 percent of vehicle registrations. Following at a close second is Suzuki and MINI at 44 percent. Other brands that rounded out the top 10 include Volvo, Subaru and Hyundai. As for qualities that were most important to women, safety and value topped the list at 42 percent.
When it came to price and value, all of the brands, other than MINI and Subaru, had a discount of between five and 10 percent off MSRP. Mitsubishi, which came in 10th in the list, discounted their vehicles, on average, 10.1 percent from MSRP, while 41.5 percent of them were registered to women.
As for the men – they almost exclusively registered exotic cars and exclusive luxury vehicles. According to the survey, women bought no Bugattis (zero percent), followed by Ferrari, Lamborghini, Tesla, and Aston Martin that came in at less than 10 percent. Lotus brought up the rear, with only 10 percent bought by women.
Ranking among the top for men were truck models from GMC, Dodge, and Hummer.
[Source: The Car Connection]