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NASCAR is looking to target a younger, hipper crowd—one that’s into this Facebook thing.
And to do so they’re introducing a Facebook game, one that promises to be less annoying than Farmville, hopefully. Piggybacking off the successful Car Town, they’ve launched the slightly more cumbersome-sounding “NASCAR Pro Championship presented by Sprint” that will be featured on a joint partnership with Car Town’s developer, Cie Games.
Two different companies will be promoting the game with all of their marketing might. Turner Sports, which holds the rights to NASCAR.com, will air commercials on Turner Network Television. Sprint will promote it via their digital network and cell phones. Both promotions will coincide with the running of the Sprint Cup until November.
Car Town isn’t actually about racing, not if you can call pressing a few buttons to be a reasonable facsimile. It’s more aimed at completing some challenges, modifying your car, earning and spending points, and most importantly: bombarding your friends endlessly with requests. For that, NASCAR’s Facebook adventure seems like a win-win.
Forget Farmville. All the cool kids will be out and about on Facebook using the all-new Car Town game.
Facebook’s Car Town is all about collecting cars. Once you join the game, you’re given a basic garage that represents your home base. You’ll also receive credits to customize their garage or to “buy” a car. You start with a base model car and move on up to exotic vehicles such as the McLaren F1, Lamborghini LP670-4 SuperVeloce and Mercedes SLR McLaren . You’ll find all types of cars in here, even Indy Cars.
It’s super easy to play. Car Town players earn points by performing jobs or taking on challenges. You also build your own garages with service bays so you can take on more jobs, and then hire and interact with friends in the game. Of course, you add to your growing car collection. In the showrooms, you can wash cars, change spark plugs and deliver pizzas so you can squirrel away enough money for you next big purchase.
In Car Town, you can do anything you would in your real car – race, take a trip, run errands or go for a Sunday drive. But what has to be the funniest thing to do in Car Town is customize your virtual rides. You can pimp your Car Town ride by changing its wheels, tires, chassis, body kits, paint scheme and graphics. You can even upload your own graphics to add to the flanks of your car, truly making your cars your own.
Check out a short promo video about Car Town after the jump: