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German automaker Volkswagen has given the green light to develop a second four-door coupe to join its popular CC model in its lineup. It’s currently known as the SC (sport coupe) internally, but the nameplate is expected to stick.
The new SC will be positioned as a smaller CC and will be part of the seventh-generation Jetta lineup. VW hopes the SC will help boost market share in the Chinese and North American markets while further bolstering European sales. The SC got the nod from Volkswagen after US market studies showed that a coupe version of the Jetta only got a mediocre response from potential customers.
“Our research suggests there is increasingly a market for a sportier and more stylish version of the Jetta in the mould of the CC only smaller and more affordable. From the feedback we’ve received so far buyers want an individual bodystyle and the practicality of four doors,” a Volkswagen source told Autocar UK.
The willingness to drop a coupe project for a sedan is probably a smart business decision for VW. The German automaker sold 889,945 Jetta-based sedan models in 2011, a significant increase from its 2009 677,793 figure. It’s expected that the SC will feature a much sportier body than a standard Jetta sedan and will be based on the MQB platform that is also found on the Audi A3.
Current estimations is that the SC will be introduced to the European market in 2015 and should make its way to America shortly thereafter.
[Source: Autocar UK]
Congratulations are in order for Volkswagen. The Routan has just earned the Insurance Institute for Highway Safety’s (IIHS) Top Safety Pick award, making it the ninth Volkswagen vehicle to receive this rating. This also means that Volkswagen has received the highest number of IIHS awards for vehicle safety.
Helping them reach this coveted spot, Volkswagen scored high marks with 2011 models including Jetta, Jetta SportWagen, CC, Passat, Tiguan, Touareg, Golf and GTI. To drive away with a Top Safety Pick award, vehicles must earn a rating of Good in the IIHS crash-test series, which includes front, side and rear crash tests, as well as pass the roof-strength test. That means that these VW vehicles provide the best overall protection in the most common accident situations.
“We’re delighted that the Routan has been given this prestigious award. We are even more delighted that Volkswagen now leads the American automotive industry with nine Top Safety Picks,” said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. “This is the reward for all the hard work we continually put in the development of new technologies for our cars.”
The dark gray metallic beautifully compliments the CC’s refreshed facelift, receiving similar lines as the new Passat sedan, incorporating a new grill and lower fascia that is similar with VW’s corporate appearance. The CC will also feature new bi-xenon headlamps with LED daytime running lamps as standard.
Tweaks to the CC’s interior will be minimal and the drivetrain will carry over unchanged from the current model. Likewise, we expect the new CC’s pricing not to receive any significant alterations either.
GALLERY: 2012 Volkswagen CC
The Japanese Earthquake disaster of March 11, 2011, has wreaked havoc all around the world and has affected Volkswagen by interrupting supply of their backup cameras. Consumers that want a rear view camera fitted to their VW may have to wait for shipments to resume.
The VW models affected include the CC Lux Plus, Lux Limited and VR6, all Touraeg models and the Tiguan SEL with premium navigation. On VW salesman said the German automaker is on the hunt for a new supplier. When Volkswagen was approached for an official statement, they said the matter was being investigated.
Since the launch of the redesigned Volkswagen Jetta, registrations among new owners have soared, suggesting that the newer, more affordable Jetta is a home run with consumers.
The Jetta has climbed almost 61% during the first two months of this year compared to over a year ago. In those two months, 20,272 Jettas were registered and made up 57% of all VW’s sold within that time frame.
Volkswagen Golf registration is also improving, however, other VW vehicles are declining in registration. The CC, New Beetle and Passat are all struggling vehicles within the VW line up. The decline of all VW cars other than the Jetta and Golf is so substantial that VW car registration in January and February was up only 25% compared to 32% rise in the car registration industry. Volkswagen will need to build their sales in the Jetta as much as possible in order to attain the 800,000 VW badged unit registrations by 2018.
[Source: The Polk Blog]