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In a fit of corporate community outreach, Lotus hired Swizz Beatz (Kasseem Daoud Dean) to head Lotus’s Creative Design department, which may sound like the plot to a screwball 80′s comedy (Gung Ho meets Trading Places?) but actually came with a press release.
The rapper and hip-hop producer wasn’t just chosen to become Lotus’s spokesman—no, he is officially the vice president of Creative Design and Global Marketing, a position which comes with free coffee in the Lotus corporate break room. Turns out, Mr. Beatz is an avid car collector, with a Spyker C8 and a Ferrari Enzo in his stable, but presumably not a 1978 Eclat 22. He joins Victoria Beckham in the position of unlikely celebrity executive, where she is the creative design executive for Land Rover.
In the video after the jump, Lotus explains what he’ll be expected to bring to the table. But what makes Swizz Beatz the perfect man for the Norfolk company? “Three little facts,” Lotus says:
1. Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.
2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z.
3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.
Swizz Beatz is a stepping stone to other famous artists—which Lotus hopes, not unlike a comely teenage girl who waits outside the jock quarterback’s locker after classes, will net them even more friends and that vaunted 18-34 demographic that marketing people keep talking about. What better way for Lotus to convince hip-hop moguls to replace their Maseratis and Bentleys and Maybachs…hold on, scratch that last one. Biggie might not have fit in an Exige, but Yeezy could. Whether he actually wants to is up to Dany Bahar’s salesmanship and size-11 Loakes.
But we wish Lotus well, of course. After all, they are merely adhering to Colin Chapman’s previously-truncated quip: “simplify, and make it rain, dogg.”
Kim Kardashian’s star-studded wedding will feature a fleet of white Rolls-Royce Phantom and Maybach 62 limousines, as befitting a celebrity wedding.
The Kardashians worked out a deal with Platinum Motorsports (which customizes vehicles for athletes and celebrities like David Beckham) to provide this sterling example of conspicuous consumption, which the company said was not a challenge. All the cars will be chauffer-driven, and will ferry guests around for optimal paparazzi exposure.
Plus, Kardashian insisted every vehicle be white… not matte black.
Curious about these Platinum Motorsports ballers? Check out the video after the jump:
From the “Only In Los Angeles” files comes this story of community outreach: Los Angeles police are asking celebrities with Twitter accounts to warn their legions of followers to avoid the 405 on July 16th and 17th, during the scheduled demolition of the Mulholland Bridge.
With almost 300,000 cars on the 405 every day, the traffic jams that would ensue would be horrific to almost Lynchian proportions. The police are counting on people to stay home and do what they always do—obsessively check celebrities’ Twitter feeds—and hope that the 6 or 7 million people following them will choose another day to Escape From LA. So far they’ve contacted Ashton Kutcher, Demi Moore, Kim Kardashian, and hopefully Wil Wheaton, but not Levar Burton. No celebrities have tweeted about the planned closures yet, but officials are hoping they will closer to the date.
And while you’re at it, you can also follow Autoguide on Twitter while you’re waiting for the announcement.