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Susan Docherty, GM’s former US sales and marketing boss, will become head of GM’s Chevrolet Europe division starting on January 1st, 2012. Docherty will be succeeding Wayne Brannon, who will be retiring after 38 years with GM. Docherty, 49, will be overseeing the growth of GM’s Chevrolet and Cadillac brands in western and central Europe.
Docherty is currently serving as GM’s head of international sales and marketing operations, but in the past has also served in various sales and marketing roles with GM including general manager of Hummer and marketing director for Cadillac. Docherty is a native of Canada and has also held marketing roles in GM’s offices in Zurich, Switzerland and Ruesselsheim, Germany.
A successor to Docherty’s current role will be announced at a later date. Docherty is looking forward to the new challenge to grow GM’s business in Europe.
Chevrolet has announced major plans to expand not just its product offerings but also its sales totals in Europe over the next five years. The Chevy brand in Europe is planning the introduction of six new models in the near future and believes these new offerings will help it double its current sales totals in the region.
The list of new vehicles includes the Spark city car (above) and Orlando seven-seat MPV (below left), as well as the Cruze compact and Volt (below right) and a new version of the Aveo. All five of these models are also scheduled for the U.S. market in the near future. In addition, Europe will also get a Cruze hatchback.
Currently Chevy has just eight vehicles in Europe and according to Chevy Europe president Wayne Brannon, the market can sustain 12 or 13 different vehicles. (Some of the new Chevy offerings will replace outgoing models). The doubling of sales by 2015 should see Chevrolet selling as many as one million units a year in Europe.
General Motors can barely keep up with demand for the new 2010 Chevrolet Camaro, but that won’t stop the American automaker from bringing the car to less traditional markets. According to German car magazine Auto Motor und Sport, which cites and executive at Chevrolet Germany, the Camaro will go on sale in Europe in the near future
We don’t know how soon Europeans will be able to buy a Camaro, which models will be offered or what pricing will be.
Currently the Camaro is priced at $23,040 for the 306hp V6 model and $35,425 for th3 425hp SS. This works out to roughly 16,400 and 25,215 Euros, but due to shipping and importing costs (as well as numerous other factors), we expect pricing to be above that.
Presumably the European Camaro will be available as a 2011 model as some changes will be required to meet European regulations.
Currently GM has the Camaro’s Oshawa, Canada assembly plant running overtime to try and keep up with demand on this side of the Atlantic.
[Source: Auto Motor und Sport via WorldCarFans]