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The Automotive Industry Creates Some Odd Bedfellows
Sometimes automakers have holes in their line-up bigger than Van Halen did in 1985. Due to a lack of time, resources or manufacturing facilities, the company looks for a quick fix. The solution? Grab a vehicle from another company that fills the void and rebrand it as their own. But like Wade Boggs in a New York Yankees uniform, these rebadged vehicles never look quite right. And, like any decision made by cobbling together bits and pieces from here and there, it doesn’t always work.
In the world of rebadging, Australian General Motors division Holden is king. The company will rebadge anything and everything for the Australian market. Since Holden could have a top ten list entirely their own, we’ll skip them. Instead, let’s focus on vehicles most in North America will recognise in either current or rebadged form. We are not talking platform engineered cars within a company or ones co-developed between two companies, but rather vehicle rebrand jobs that seem to come out of left field and are thinly disguised.