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The Chevrolet Silverado super bowl ad caused quite a controversy, as Ford didn’t see the lighthearted fun in the spot which suggests that Chevys are the only trucks which could survive the apocalypse, and that anyone driving a Ford wouldn’t make it.
It seems that Ram trucks also wants to join in the Ford bashing, recently releasing a commercial of its own that speaks quite negatively of Ford trucks. The question posed in the spot is, what if you were to take away horsepower, torque and warranty coverage from a Ram? “Well,” says the rough and manly voice-over, “you’d end up with a Ford F-150.”
Whether Ram and Chevy were in cahoots when producing these ads, we don’t know. And why Ford is the butt of all these jokes, we can only assume because the F-150 is such a successful seller and its competition is a little jealous.
Originally, Ford had said that it was going to take Chevy to court over the ad, saying that the reliability claims in the commercial were inaccurate. It seems the lawsuit was not followed through however, which begs the question, how will Ford answer its rivals?
Watch the ad after the jump.