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At least that’s what Joel Ewanick, GM’s new Chief Marketing officer says. Ewanick, who was the brains behind Hyundai’s rather successful ‘Guarantee’ program, responded to a tweet by @chevyavalanche which said “I want a new El Camino. Badly, please!”
This latest ‘bring back the El Camino’ campaign was instigated after Jalopnik’s editor-in-chief Ray Wert, encouraged those using Twitter to follow Ewanick and ask him about a new Chevy car-truck.
Ewanick’s response indicated that the threshold for making such a car a reality was 100,000 interested parties. For the record, 100,000 units is about what the current Toyota Tacoma sells each year in the US and represents rather high volumes for a niche vehicle. The best sales total the original El Camino ever managed, was 64,960 units, back in 1979.
However, if 100,000 or so Tweets translate into real orders with deposits, perhaps the General might reconsider. For the full scoop on what happened between Jalopnik and Ewanick, click on the link below.