GM has announced “Chevy Happy Grad” as the winner of their Route 66 Super Bowl Ad contest, created by 26-year old Zach Borst of Long Island. The winning ad will be aired during Super Bowl XLVI and had already received over 32-million views between December 22 and January 14.
The best part about this ad is how easy it is to relate to it, considering we’ve all probably received gifts we never wanted, or mistakenly thought a certain gift was ours. The ad was filmed on location out in Long Island near Borst’s home and beat out 400 submitted scripts and 198 films from 32 different countries.
“We asked filmmakers to depict life’s journey and how Chevrolet is there along the way,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can relate to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.”
Borst has been producing films since his childhood and has founded Goat Farm Films, his own production company based out of New York.
Check out the winning ad after the break.