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Chevrolet will make their small cars the focus of the brand’s presence at the upcoming SEMA Show, bringing a huge collection of customized Sonics and Cruzes to the show floor. The majority of the Sonics and Cruzes coming from Chevrolet will feature products from the Z-Spec lineup, including performance, styling and personalization accessories.
Chevy isn’t revealing the custom Sonics and Cruzes built by some of the country’s top builders yet, but they did release teaser details (and a few pics), commenting that they’ll be bringing their Z-Spec #1, Z-Spec #2, Z-Spec 4D Concept and Dusk for their Sonic line. The pair of Cruzes Chevy will be showing off are the Cruze Z-Spec and Cruze Dusk.
Z-Spec #1 will be a turbocharged Sonic five-door sporting a collection of concept Z-Spec accessories. A ground effects kit, spoiler, unique grille and graphics package are applied to a Torch Red exterior further accented by a set of 18-inch Z-Spec concept wheels. On the inside, perforated black suede seat inserts, a Z-Spec sport pedal kit, sport shift knob and racing-style flat-bottom steering wheel accent the interior. Performance comes from four-piston brake calipers, new suspension and a high-flow exhaust system.
Z-Spec #2 is similar to the Z-Spec #1, but features a more aggressive exterior styling package and will be shown off in a Flat White with Torch Red accents. The 4D Concept will show off the sedan accessories in an Ashen Gray Metallic finish while the Dusk is a subtle Berlin Blue exterior with 18-inch wheels in a dark Galvano Silver finish.
For the Cruzes, the Z-Spec will feature a ground effects package, 18-inch wheels, an accessory spoiler and a high-flow grille. A new stripe package is also added to the exterior while the interior accessories are similar to the Sonic’s offerings. The Cruze Dusk will also be similar to the Sonic Dusk, offering a look at a more subtle package of accessories and upgrades.
GALLERY: Chevrolet SEMA Sonics
See AutoGuide’s complete 2011 SEMA Show preview here and look for coverage starting November 1st.
Debuting alongside the Sonic Hatchback and Sedan at the Detroit Auto Show yesterday was what Chevy is calling the Sonic Z-Spec Concept. It’s not a concept for a new car, however, but for a line of in-house tuner parts that Chevy is considering.
Chevrolet first rolled out a lineup of Z-Spec cars at this year’s SEMA Show, although at the time the Sonic Z wasn’t there. At the time, the Z-Spec cars raised the possibility that GM was looking at a special in-house aftermarket parts program for its small cars – much in the way Scion does. This latest concept car certainly indicates that the idea is still very much alive at Chevy and Margaret Brooks, the director of marketing for Chevy’s small car division, told AutoGuide that, “we would love to offer more personalization,” adding that, if successful, it could be extremely lucrative.
Sadly, any in-house program wouldn’t feature the sorts of high dollar goodies shown on the concept, which includes items like BBS wheels, Brembo brakes and some caramel leather recaro racing seats (yummy). A suspension lowering kit, aerodynamics parts an a rear spoiler are, however, possibilities.
Rolling out the Sonic Z-Spec at the Detroit show is a strong indication that Chevy isn’t just stagnantly considering the Z Spec line but moving (slowly) closer to introducing it. Showcasing aftermarket parts at the industry-only SEMA show is hardly a strong vote in favor of any action, but testing the waters at a mainstream and high profile auto show, that also happens to be open to the general public, speaks volumes about Chevy’s plans.