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Chevy is turning to independent film makers in 32 different countries for one of their five Super Bowl XLVI commercials. Chevrolet is hoping to go global – 60-percent of their vehicles are sold outside the United States – by asking fans to also vote for their favorite commercial to influence the judges.
The contest named “Chevrolet Route 66″ and contestants are asked to create an ad which captures the spirit of the everyday hero and the global experience of life’s journey. The Chevrolet advertising team will get together to check out the consumer-generated ads with the best one being aired during the Super Bowl.
Chevrolet will be posting their favorite submissions on specially created website with Microsoft (ChevroletRoute66.MSN.com) in order for fans to view, rate and share the videos. And to entice viewers to vote from December 22nd 2011 to January 26th 2012, a prize of up to $10,000 can be won by whoever shares most often. The countries eligible include Brazil, Canada, China, France, Germany, India, Mexico, the United Kingdom and of course the United States.
Check out a sneak preview of the commercial competition after the break.