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10. Chevy Tru 140S Concept
For some of the more minor auto shows, a Top 10 list of the most important cars often covers most of the new debuts, but not so at the North American International Auto Show. Held each January in Detroit it’s the obvious launch site for major products by the Big Three domestic automakers and over the years has also become the venue for important new models by the rest of the auto industry.
Domestics made their mark at this year’s Detroit show, starting with one very different concept car revealed by Chevrolet. Called the Tru 140S it may look like some outrageously fast and expensive exotic machine, but it’s neither. Based on the same front-drive platform as the Chevy Cruze, it is powered by the same 1.4-liter turbocharged 4-cylinder, which makes just 138 hp in that car. Designed, along with the Code 130R concept, as part of an initiative to attract youth buyers back to the brand, Chevy seems serious about the concept, even announcing that if it made production, the target price would be around the $20,000 mark.
Along with the new Sonic RS hot hatch, Chevy unveiled two surprising new concept cars at the Detroit Auto Show. Complete with awkward concept car names the two vehicles certainly don’t look awkward – or at least the Tru 140S doesn’t. As for the Code 130R, it brings some American muscle car styling to the compact coupe segment.
Perhaps most surprising is the platform and engines that these two youth-targeted sports cars share. To find out more, watch AutoGuide’s First Look video of the Tru 140S and Code 130R below.
GALLERY: Chevy Tru 140S
GALLERY: Chevy Code 130R