You would think with all the damage control Chevrolet has to do after their share of bad press on the Volt that they would be able to come up with a better, more creative ad for this year’s Super Bowl.

Nonetheless, Chevy will be presenting your run-of-the-mill commercial featuring aliens from another planet, or galaxy far, far away that are interested in the technology behind the Chevy Volt. Unfortunately it doesn’t really say too much about what makes the Volt a great, but more importantly safe, vehicle – other than the fact that “it’s electric, and when I need to go farther it runs on gas.”

We have to admit that Chevy is going to have to really step up their game if they hope to change the general public’s perception of their Volt. Aliens just won’t cut it these days.

Check out the odd commercial after the break.

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Sales of the Chevy Volt are about to spike in California as GM prepares to introduce a new version of the green machine that will gain access to the state’s car pool lanes.

The current Volt does not meet the requirements to qualify for a high-occupancy-vehicle lane sticker, despite having a zero-emissions range of 25 to 40 miles. Beyond that range its gasoline engine kicks in, which the state says pollutes too much to gain access to the lanes, which have historically made exceptions for green machines like the Toyota Prius or fully electric cars. The new lower-emissions Volt will feature modifications to the catalytic converter to help burn exhaust gases more thoroughly.

Much of the success of the Prius in California is believed to come from that fact that it used to qualify for HOV lane status. Chevy is no doubt hoping achieving similar access will boost Volt sales in the state, which currently accounts for roughly a quarter of the 7,671 Volts sold last year. In particular, this convenience feature is expected to attract a new second-wave of buyers.

We first reported on this development back in November, and according to GM spokesman Rob Peterson the new lower-emissions Volts should be in California dealers by March.

[Source: AutoNews]

GM has a long road ahead of them to rebuild consumer confidence in the Chevrolet Volt after months of negative press surrounding the fire risk of their extended-range electric vehicle.

The advertising campaign will focus on just how safe the Volt is and will include full-page ads in 19 different US newspapers including The New York Times, along with television ads. The launch of the ad campaign coincides with GM CEO Alan Akerson testifying to Congress that a recent Volt fire that took place after a NHTSA crash test would never occur in real-world situations.

NHTSA said late last week after its two-month investigation that the Volt does not pose any more of a fire risk than any other conventional vehicle. Unfortunately, damage clearly has been done as GM North America President Mark Reuss admitted that Volt sales took a huge hit in January. GM will be restarting production on the Volt in February at its Detroit Hamtramck assembly plant and expects to build it with “very reasonable” volume. Their immediate focus however, is to rebuild the reputation surrounding the Chevy Volt as quickly as possible.

Check out GM’s first ad “Morning in Hamtramck” after the break.

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After a half a decade of build-up, sales of the Chevrolet Volt are not going as planned. With a targeted goal of moving 10,000 units in its first full year on sale GM moved 7,671, leading to speculation that the American auto giant won’t be able to meet its lofty forecast for 60,000 sales in 2012.

Further casting doubt upon the success of the Volt is the fact that the rival Nissan Leaf (a fully electric vehicle), met its 10,000 unit sales target, despite the fact that (as GM’s Volt commercials accurately point out), the Volt is better suited to the needs of vastly more American consumers.

With a now-resolved crisis over the cars that could catch fire, GM is facing another roadblock, it’s dealers. According to a new report by Automotive News, Chevy dealers across the country are rejecting mass-allocations of Volts. In New York City GM offered 104 Volts to its 14 local dealers last month. Dealers only took 31.

Even dealers that have had no problem selling their Volt inventory in the past are now being cautions. Brett Hedrick, of Hedrick’s Chevrolet in Clovis, Calif., said he’s turned down offers by GM the past two months.

The news of low dealer orders has been confirmed by GM PR rep Rob Peterson, citing the misinformation surrounding the car’s recent safety concerns. Still, according to GM North America President Mark Reuss, supply, rather than demand, is the automaker’s biggest problem.

[Source: Automotive News]

After an extensive two-month investigation into the Chevrolet Volt’s fire related incidents, the U.S. safety regulators of the National Transportation Safety Administration have announced that the case is closed. The conclusion: the Volt’s plug-in hybrid battery pack does not pose a significant fire risk following a crash.

According to NHTSA’s statement, the organization “does not believe that Chevy Volts or other electric vehicles pose a greater risk of fire than gasoline-powered vehicles.” GM also added that NHTSA’s decision to close the case is, “consistent with the results of our internal testing and assessment.”

Even though there are no known real-world Volt crashes that resulted to a fire, NHTSA strongly believed an investigation was important and necessary in order to “ensure the safety of the driving public with emerging [electric vehicle] technology.”

Earlier this month, GM had already taken preemptive measures, enhancing structural reinforcements surrounding the Volt’s 435 lb. lithium-ion battery pack to reduce its risk of damage. Addressing the action, GM stated that the change simply “is intended to make a safe vehicle even safer.”

[Source: Autonews]

10. Fiat Returns to America

As another calendar year draws to a close it’s time to take a look back at the top 10 biggest stories of the year in the auto industry. It’s been a busy 12 months, starting all the way back in March when the Fiat 500 officially went on sale, marking the return of the brand to America. The last time an Italian car was sold here that didn’t cost six figures (or close to it) was 27 years ago. Since then, Fiat has introduced the 500C convertible model and most recently the Fiat 500 Abarth, aimed at enthusiasts.

The jury is still out on the Fiat brand’s success in North America, although the first year has failed to live up to expectations, with Fiat predicting sales of 50,000 units, while according to automotive data firm GoodCarBadCar only 17,444 have been sold in the first 11 months of the year (add 5,000 more if you include Canada). Some of this may be the result of Fiat’s marketing initiative with several ads featuring Jenifer Lopez, which the Fiat faithful rejected and many believe cost the brand boss Laura Souve her job. Getting the Fiat dealer network up and running also proved a challenge.

With more models coming, and Alfa Romeo set to return in 2013, Fiat is here to say. More importantly, perhaps, is the Fiat connection to Chrysler – a company it saved from bankruptcy and which it is now slowly rebuilding back into a profitable automaker.

In a very ironic story, battery maker A123 Systems Inc. has admitted to a potential safety issue in batteries it supplies to Fisker Automotive. What’s the irony in that? Well, General Motors, which is currently dealing with a fire safety issue of their own with their Chevy Volt, will be turning to A123 Systems’ batteries for their upcoming plug-in electric Spark rather than continuing to use their current Volt supplier, South Korea’s LG Chem.

A123 is reporting that the batteries supplied to Fisker had misaligned hose clamps, part of the internal cooling system, that can cause coolant to leak. The coolant leak could lead to a potential electrical short circuit. A123 also did express that only about 50 vehicles are impacted by this and fixes are already underway.

Though not as bad as a potential fire hazard, GM’s Volt issue is also being centralized around a coolant leak that causes the fires after the battery has been severely damaged.

[Source: Detroit Free Press]

In the 1960′s there was the muscle-car wars, and in the 1980′s it was all about who can sell the most minivans. Now its time for the green-car wars, to see who can sell the most plug-in hybrid or fully electric cars.

The two biggest rivals at the moment are the Nissan Leaf and the Chevrolet Volt. While the Leaf is a fully electric vehicle, the Volt in a plug-in hybrid, so when the battery dies, you can still keep moving, provided you have some gasoline in its tank.

These two vehicles have been going head to head all year, and in America, it is the Leaf that is winning by quite a margin. Nissan has moved 8,720 Leafs thus far, while Chevy had moved just 6,142 Volts in the U.S.

North of the border, there is a different story developing. The Volt is actually outselling the Leaf. Chevy has moved 243 Volts thus far, while only 111 Leafs have found homes in Canada.

Part of the reason the Leaf is having a harder time selling in Canada is because there are only 27 Leaf Certified Dealers in the country, and even they will only sell a car to someone who lives within 42-miles from one of those dealers. The Volt on the other hand is sold through all Chevrolet dealers.

Chevrolet has been dealing with a lot of negative publicity regarding the Volt in recent weeks due to its battery issue, which could result in a fire. This little sales victory in Canada might give the bow-tie boys something to cheer about.

[Source: Auto North]

While Chevy‘s Volt is having to battle some major negative press, Nissan‘s Leaf is celebrating its first birthday with over 19,000 owners who have given the world over 32-million gas-free miles.

To celebrate its first birthday, Nissan employed the assistance of electrical sockets to sing the Leaf its birthday song. Dubbed “Singing Sockets”, the video/commercial wishes the first and only mass-produced electric car a very happy birthday.

Nissan will also be taking to Facebook and Twitter (follow #LEAFBday) to celebrate with their owners, looking for videos, photos and memories from the Leaf’s first year of existence.

Check out Nissan’s Singing Sockets video after the break.

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The Chevrolet Volt was a big part of the restructuring deal General Motors had with the Obama Administration, when it applied for bail-out money.

Now that the vehicle is here, it is not without its problems. Sales of this plug-in hybrid have not been great, and these days, everyone is talking about the recent crash-related fires.

In the last few months, some Volt’s have caught fire and many believe it was linked to its battery system.

Now GM is working on a solution to prevent any future fire issues with the battery. The proposed solutions include laminating the circuitry in the battery, reinforcing the case around the battery pack, and better protecting the coolant system from leaks in a severe accident.

The cost of fixing the issue will cost GM roughly $1,000 per Volt, or about $9-million. This solution, if it works, will still be a lot cheaper than it would be to redevelop a new battery from scratch.

Many believe that the government knew about the risks involved with the Volt, but hid the information to give this car a chance to sell. Negative publicity is never a good thing for a new product, especially one it’s banking its future on. A U.S. Housing committee will meet in January to investigate this matter in more detail.

Meanwhile, the Insurance Institute of Highway Safety (IIHS) said on Monday that it does not plan to change its five-star rating for the Volt. The National Highway Traffic Safety Administration (NHTSA) also has no plans to change its five-star rating for the Volt. Consumers look at results from both these parties to determine which vehicles are safe.

Meanwhile, GM’s CEO Dan Akerson said that the company would buy back any Volt from a concerned customer, or provide any loaner vehicle to its customer while the Volt is being fixed. Will this gesture work? Time will tell. But since the Volt wasn’t flying out of the showroom’s in the first place, the current negative publicity could really damage its future sales.

[Source: Automotive News]