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This probably shouldn’t come as a surprise but it seems that Chinese consumers are less enthusiastic toward million-dollar cars in a cooling economy.
Christian Mastro, Lamborghini‘s Asia Pacific general manager told Automotive News last friday that economic uncertainty may be causing consumers to hesitate before spending. ”The number of people able to spend this kind of money is limited, it’s not unlimited,” he said.
It’s important to consider that Lamborghini sales jumped 70 percent last year in China. Maintaining such a sales spike in the long run is difficult, if not impossible. From an economic perspective, a slowdown makes sense and should be predictable for Lamborghini considering the Chinese economy cooled to the slowest pace its seen in two years.
That said, the company is still hoping to boost sales by 20 to 30 percent this year. Chinese consumers account for almost 9 percent of the Aventador LP 700-4s sold globally. Furthermore, that portion is absorbed and demand remains for the $1 million car to the tune of an 18-month waiting list.
Lamborghini plans to actively promote their products in an effort to drum up more sales by expanding its dealer network and increasing advertising expenditure by 20 percent. The company also plans to start offering track days to peak new consumer interest. It seems there is still some fight left in the bull.
GALLERY: Lamborghini Aventador
[Source: Automotive News]