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Chrysler’s official Twitter handle, @ChryslerAutos, issued a swear-laden message regarding the state and sanity of the Motor City’s motorists. The tweet was deleted, but not before it was picked up by thousands.
The tweet read, “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f—ing drive.”
It was probably the personal ventings of someone in charge of the Twitter account, but nonetheless, Chrysler responded by firing the person who wrote it. Chrysler’s Twitter account is run by Virginia-based company New Media Strategies, and their employee made a gaffe that cost them their job, but not before the message was retweeted by thousands and picked up by several news sources.
To be fair, bad drivers aren’t just limited to the Detroit area. In awkward corporate gaffes like this, however, we just need to ask: what would Eminem do?