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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
Car enthusiasts worldwide love AutoGuide‘s videos, and this past week we had plenty to share.
For shoppers interested in a three-row crossover, we compiled our comparison test to determine which offers the best bang for the buck. In addition, we took a deeper look at the all-new Chrysler 200S while sports car enthusiasts wanted to see out first drive of the BMW M235i.
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As if his venture into the automotive industry wasn’t enough with IAMAUTO, Will.i.am has shown up again in a Chrysler 300s commercial, selling the car to young club goers with his own song “the hardest ever” playing throughout.
The car’s looks, style, and stereo are the focus of the spot, with not even a passing mention of performance or engine stats. I guess the market that buys a car from Will.i.am isn’t necessarily the most car savvy group for the most part.
A Beats by Dre audio system is shown off in the commercial too, but there is not sign of the doctor himself.
At least Will.i.am is associating himself with a good looking car, unlike his own designed IAMAUTO car, which looks like it was put together using an eight year old Lego set.
Watch the spot below, and decide for yourself whether the self proclaimed “hardest ever” pop star should be selling cars.
Famous fashion designer John Varvatos has teamed up with Chrysler to create a one-of-a-kind 300S that will be auctioned off with proceeds benefiting the Stuart House, an organization that serves and protects childhood sexual abuse victims.
Known for his high fashion menswear, Varvatos reached out to Chrysler to see if they would be interested in sponsoring his annual party in LA that benefits the Stuart House. Without thinking twice, the American automaker offered a 300S for Varvatos to customize and auction off, so the award-winning designer went to work.
This year, Varvatos teamed up with online auction house Charitybuzz.com, where the John Varvatos Stuart House Online Auction is running now until March 20th. Those interested in putting in a bid for the 300S will be getting themselves a very unique vehicle, with plenty of bespoke customizations that resemble Varvatos’ clothing style.
Valued at $40,000, the custom 300S features 20-inch wheels from Mopar in a Satin Carbon finish while, as expected, much of the upgrades are in the lush interior: woven “Black Waffle” leather; flat-woven heather fabric; contrast silver fabric with texture on the seat piping, headrest, and floor mat binding; a black leather-wrapped instrument panel, console lid, and door armrest; satin chrome finishes, and a black two-tone steering wheel with accent 360 ring.
Check out a video of John Varvatos talking about the custom 2012 Chrysler 300S below.
On display at the upcoming SEMA Show this year will be a custom Chrysler 300 SF6, built and inspired by the annual Spring Festival owners gathering in Southern California. With a focus on discrete styling and Mopar performance parts and accessories, the 300 gets a nice overhaul just in time for the sixth-annual event.
Unfortunately Chrysler didn’t release a rendering or teaser image of the 300 SF6, but we can probably use our imagination by taking a look at the modification specs. The outside of the 300 will be overhauled significantly thanks to a set of 22-inch Savini Mono Di Forza SM3 aluminum wheels. Chrysler’s 300 SF6 will sport a staggered wheel set with 22×9.5-inchers in the front and 22×10.5-inchers in the rear. The 300 then received a set of custom Mopar/KW coilovers, front and rear strut tower braces and larger SRT8 performance brakes.
Additional horsepower comes from Mopar’s cold-air intake, long-tube headers, and a Mopar/Corsa custom exhaust system, giving the 5.7L HEMI V8 plenty of room to breathe. The styling of the vehicle was also enhanced by the addition of a unique body-color grille, front chin and trunk spoilers, and a gloss black-painted roof.
On the inside, an athletic-luxury theme was done with Mopar/Katzkin performance seats trimmed with black and black/blue perforated leather with Mopar blue accent stitching. Interior accents including the center stack, instrument panel, steering wheel, gauge cluster and door-panel were all finished in Piano Black. Stereo-wise, Mopar equipped the 300 with their Kicker audio system, which features a pair of 10-inch subwoofers, a pair of two-way speakers, 6×9′s in each door and a pair of 3.5-inch in the front and right corners of the instrument panel.
Look for pics from the SEMA Show with live coverage starting here November 1st.
Dr. Dre be the name, still running the game. Chrysler‘s “Imported From Detroit” campaign has propelled beyond Detroit, stopping by in Portland, Oregon (with Detroit Lions defensive tackle Ndamukong Suh) and New York City (with menswear designer John Varvatos). Now Chrysler comes straight outta Compton Los Angeles with Dr. Dre and the new 300S with Dre’s signature Beats Audio system, to make sure you don’t act like you forget about Dre.
The ad itself is called “Good Things,” and shows Dre cruising around LA, showing off the Beats Audio package inside the trunk, and generally insinuating hometown attitude. Chrysler 300S elevates the regular 300 sedan to baller status, by adding 20-inch polished aluminum wheels, piano black interior bits, and a 10-speaker Beats by. Dr. Dre system. If you’re expecting Eminem to make an appearance, however, you’ll just have to wait for Detox to drop.
At the recent Chrysler 300 launch the automaker previewed an entire lineup of what it calls ‘S’ line vehicles. Intended to offer customers originality and exclusivity, these S line models included unique trim, custom leather and some exterior tweaks.
Chrysler didn’t provide any specifics as to when we’d see these models hit dealers, but they are expected soon and you can bet this sort of individualization would be a hit with the 300 crowd.
The most eye-catching of the bunch was a 300 S model, sporting some impressive red leather interior and matte-gray paint. One Chrysler engineer told us that they’re seriously considering offering matte paint as an option on the 300 and that the vehicle on display was just one of several attempts they’ve made to get it right.
Browse the gallery below and tell us what you think. Would you pay for a factory matte paint job on a new 300?