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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jun 08 2011, 1:21 PM

Chrysler has announced that Ralph Gilles will now serve as the President and CEO of the SRT division, also referred to as the Chysler Street and Racing Technology brand. SRT is responisble for building Chryslers high performance vehicles.

SRT has always been part of the Chrysler brand, however the american automaker will for the first time treat the performance division as a distinct brand. This will allow the SRT division to put the company’s projects (which have appeared as Jeep, Chrysler and Dodge models) under a common umbrella.

Other personell changes also include Fred Diaz being appointed President and CEO of Chrysler de Mexico. Reid Bigland has also been appointed as President and CEO of the Dodge car brand and head of U.S sales however, Bigland will remain President and CEO of Chrysler Canada.

David Buckinham will now act as Chief Operating Officer of Chrysler Canada, and Joe ChamaSrour will now fit within International Operations for the automaker.

 |  Nov 25 2010, 9:49 AM

Going, going, gone! If you waited to order a Special Edition Fiat 500 in Canada yesterday, you’re out of luck. This model is sold out – after just 12 hours!

Chrysler Canada offered the Fiat 500 Prima Edizione models to the public yesterday (November 23) at one minute after midnight, and were completely sold out in 12 hours. There were only 500 limited edition vehicles for sale, each with a unique numbered badge, and had to be secured with a $500 deposit.

“I don’t think Game Seven of the Stanley Cup Finals between the Leafs and the Canadians would sell out this fast,” said Reid Bigland, President and CEO of Chrysler Canada. “Frankly, this just underscores the interest Canadians have in a youthful, stylish and highly fuel-efficient car. The 2008 European car of the year, the Fiat 500, is just that.”

Available in three colors: Bianco (White), Rosso (Red) and Grigio (Gray), the  Fiat 500 Prima Edizione is offered with two equipment levels and come equipped with a 1.4-liter MultiAir engine and a manual five-speed transmission.

Production of the Fiat 500 starts in December and the lucky 500 who secured one of these models can pick it up at the Canadian Fiat dealerships in early 2011.

Get more Fiat 500 news and info at

 |  Oct 19 2010, 7:22 AM


There’s a lot of hope that the Fiat 500 will be a success here and its almost certain to be a hit in Canada, where small cars make up a much larger segment of the market. This past weekend Chrysler Canada auctioned off the very first of a series of 500 Prima Edizione limited editions 500s, fetching an impressive $85,000. As the first of that set, this car bears the badge “Numero Uno.”

The auction took place as a part of the annual Venetian Ball in Toronto, with all proceeds from the sale being donated to Villa Charities, which works with elderly Italian-Canadians.

“The enthusiastic bidding for this iconic vehicle, and the fact that it sold for $85,000, underscore the excitement and interest the Fiat 500 has generated since Fiat’s return to Canada was first announced,” said Ed Broadbear, Vice President of Marketing – Chrysler Canada.

The Fiat 500 is set to make its U.S. production debut at the LA Auto Show in November, with sales starting shortly thereafter. Next year a convertible version will be offered, with higher-performance Abarth models to follow.

GALLERY: Fiat 500 Prima Edizione Numero Uno


Get more Fiat 500 news and info at

 |  Mar 31 2009, 10:26 AM


Chrysler Canada Headquarters in Windsor, Ontario

While President Obama outlined his plan yesterday for General Motors and Chrysler, the Canadian government was forced into some more immediate action.

Chrysler Canada, which is currently threatening to remove all of it’s manufacturing facilities from the country if the Canadian Auto Workers (CAW) union cannot make concessions, made an emergency request to the Canadian government for an advancement on a government loan.

The Canadian government has agreed to loan Chrysler Canada $4 billion to help restructure the company if they meet certain requirements. One billion of that was set to be advanced, however, Chrysler Canada is in such dire straights that it made a request yesterday for a $250 million immediate advance, without which it could not make payroll.

“Very clearly, if the money had not been forwarded today, they would not have been able to meet payroll today or tomorrow,” said Industry Minister Tony Clement. Without the funds Chrysler Canada would have had to file for bankruptcy.

[Source: The Globe and Mail]