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Advertising Age has named Chrysler the marketer of the year for 2012, thanks to the company’s growth which is attributed to its new marketing techniques.
Michael Accavitti once worked for Chrysler as its chief marketing officer, even becoming president of the Dodge brand. But now he’s taken his talents to Honda, where he will be doing much the same thing.
Accavitti worked at Cisco Systems shortly after his stint in Auburn Heights, spending the past two years there. It will be a change of pace back into automotive marketing, as he takes over Honda and Acura’s marketing and public relations. Honda’s sales have declined 2% this year, and Acura down 6%, so he’ll have some work to do.
His outgoing replacement Steve Center has been at the position since 2008, but will leave to head up a new department within Honda called the Environmental Business Development Office. It will oversee Honda’s various environmentally-friendly initiatives such as solar arrays for its facilities and electric vehicle production.
[Source: Automotive News]