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Bringing together modern social media marketing and classic high-profile presentation, Infiniti and Cirque du Soleil collaborated in an one-of-a-kind, 11-minute live-streaming performance featuring incredible acrobatics and innovative engineering.
Now available on YouTube and Facebook, the performance, choreographed by Cirque du Soleil’s Special Events team, featured an Infiniti JX crossover suspended in the air with with nine acrobats.
“I am very proud that we were able to work so closely with Cirque du Soleil to create a truly inspired performance for our thousands of social media fans around the globe. There has already been an overwhelmingly positive response to the all-new Infiniti JX, and I am very honored to have been able to leverage our unique partnership with Cirque du Soleil to create, for our enthusiasts, something that, before today, seemed only imaginary,” Infiniti Canada director Wendy Durward said.
On sale this month, Infiniti’s full-size, seven-seat premium crossover aims to become the Japanese premium brand’s second best-seller, right behind the G sports sedan line-up. Competing against industry heavyweights like the Acura MDX and Lexus RX, the JX starts at $40,450 for the front-wheel drive model and $41,550 for the all-wheel drive. Packed with Infiniti’s latest tech features, the JX is available with the world’s first Backup Collision Intervention technology, an eight-inch touchscreen display with XM Nav Traffic, a 15-speaker Bose Cabin Surround sound system, and Infiniti Voice Recognition and Streaming Audio via Bluetooth. Learn more about the Infiniti JX from our car review here.
Check out the Cirque du Soleil/Infiniti JX collaborative performance after the break: Continue Reading…
Now, ONE DROP’s project will benefit one of the poorest regions in El Salvador aiming to ensure fresh water and sanitation are available in Morazán. That area is also one of the driest regions in El Salvador meaning the ONE DROP project will be able to help 1,800 families and indirectly benefit 22,000 people.
The project plans to provide access to water for households in addition to creating an irrigation system to ensure the area can grow two or three crops per year, rather than one. It will also provide micro-financing to farmers and small businesses so they can expand their operations.
Finally, in a Cirque du Soleil touch, the ONE DROP project will also assist local theaters to create incentive shows and entertainment to educate better water management.
“The intent is to be very entertaining, and the idea is that people will retain important information about water management, pollution, and health,” said Lili-Anna Peresa, executive director of ONE DROP.
Back in October, we told you about the Infiniti G37 Art Car and how it was being auctioned off on November 12, with its proceeds going to support the ONE DROP Foundation. An anonymous bidder placed a winning bid of $55,000 for this very special car, and the proceeds will go towards initiatives in developing countries.
The Masquerave event drew 1,200 people and the Art Car was revealed with a dramatic performance choreographed by Cirque du Soleil (ONE DROP is an initiative of Guy Laliberté, founder of Cirque du Soleil).
“We are thrilled to have the support of Infiniti, and the proceeds from this auction will go toward our clean water projects in the third world,” said Lili-Anna Peresa, executive director, ONE DROP.
Created in 2009 to for Infiniti’s 20th anniversary and Cirque du Soleil 25th anniversary, the G37 Art Car was designed by Montreal artist Heidi Taillefer who spent more than 300 hours hand-painting the exterior of the vehicle.
Infiniti Canada is joining forces with Bearfoot Bistro and Masquerave raise awareness of water-related issues and to help raise funds for ONE DROP’s initiatives in developing countries.
Bearfoot Bistro’s Masquerave is a famous renowned culinary extravaganza that takes place in Whistler on November 12, and Infiniti is donating the Infiniti G37 Anniversary Art Project Vehicle that will be auctioned off at the event. Proceeds will go to ONE DROP, a charity launched by Guy Laliberté, founder of Cirque du Soleil.
To celebrate Infiniti’s 20th anniversary and the 25th anniversary of Cirque du Soleil in 2009, the Art Project Vehicle was brought to life. Adorned with Montreal artist Heidi Taillefer’s unique designs, it took more than 300 hours and over one month of hand-painting to fill this striking canvas.
“Celebrating 20 years of Infiniti was an important milestone and we wanted to do something truly unique and representative of the Infiniti brand to commemorate it,” said Wendy Durward, Director of Infiniti Canada. “Both Infiniti and Cirque du Soleil celebrated important anniversaries and it was incredible to be able to collaborate on a unique and special project such as this. We are proud that the car, this work of art, will have further meaning in that it will help support an incredible cause.”
If you’re interested in going to this event, tickets to Masquerave cost $295 plus tax and service, and are available at www.bearfootbistro.com.