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Thanks to leaked photos from Germancarforum.com, we see that the new CLA shares much of its styling with the A-Class hot hatch. The nose and grille on this new small coupe is almost identical to the A-Class, save the back end which of course gets smooth lines into a trunk rather than a hatch. This new design language is slowly being adopted across the line of Mercedes-Benz cars.
The CLA, which may be called the CLC, could also spawn an AMG variant. The base model CLA will likely come with a turbocharged four-cylinder engine making 211 hp, while the AMG will probably use a turbocharged four cylinder engine that will produce more than 335 hp, sourced from the A25 AMG.
The Concept Style Coupe, or another updated CLA concept, will debut at the Transmission LA: AV CLUB festival, which aims to unite the local art and music communities in one event. It would seem that Mercedes-Benz is trying to cash in on the new trendy styling of the car by marketing it to younger people.
The Transmission LA: AV CLUB event starts on April 20, so check back for details soon.
GALLERY: Mercedes-Benz Concept Style Coupe
Vehicle names are hard to get right (Remember the Ford Probe?). Mercedes-Benz has been using a letter and number naming scheme to help differentiate its cars from one another. However, it’s been causing some confusion with car buyers and journalists alike.
According to UK’s CAR Magazine, it seems like the luxury German automaker is looking to change up its three-letter naming style to help make its niche products a bit more friendly with consumers.
Earlier this year we spotted spy photos of the upcoming Mercedes-Benz CLC, and now we have a good reason to believe that it’ll make its worldwide unveiling in Los Angeles.
Last year, the German automaker started the Avant/Garde Diaries, a global online interview magazine that creates a platform for topics ranging from art to fashion to music that shape today’s society. The festival itself brought in international artists and trendsetters to present their perspective on the world of today and tomorrow.
“The aim of Avant/Garde Diaries is to offer a platform for creativity. Curiosity and the joy of breaking through existing barriers are drivers for innovation and progress, and not just at Mercedes-Benz,” said Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars.
This year, the Avant/Garde Diaries will host “Transmission LA: AV CLUB curated by Mike D” from April 20th to May 6th at the Geffen Contemporary at MOCA in Los Angeles, California. This festival aims to bring together the Los Angeles art and music community and will be the sequel to last year’s festival that took place in Berlin.
It is at this festival that Mercedes-Benz will have “the artistic staging of the Mercedes-Benz Concept Style Coupe,” according to a press release from the German automaker. Our guess would be that it’s the upcoming CLC model – which is essentially a four-door coupe.
The timing is peculiar, however, considering the Transmission LA: AV CLUB event occurs after the New York Auto Show, which kicks off April 4th. If the baby CLS model is indeed having its world unveiling in Los Angeles, what is the German automaker bringing to New York?