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Report: Hyundai Canada Launches Its Own Cash-for-Clunkers Program

'Clean Air Commitment' to offer up to $1,000 off a new Hyundai

 |  Aug 19 2009, 10:33 AM

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In the absence of any real movement by the Canadian government to establish a cash-for-clunkers program like the one that is currently boosting auto sales in the U.S., Hyundai Canada has just announced its own incentive program to get older, less-environmentally responsible cars off the road and get you into a Hyundai.

Currently through the Canadian government’s Retire Your Ride program, those who scrap their car are offered “green” incentives like a public transit pass, a membership to a car sharing program or a $300 cash rebate on the purchase of a 2004 or newer vehicle. That’s hardly as enticing as the $4,500 (almost $5,000 CDN) the U.S. government has on the table to get people in to more fuel-efficient cars.

Hyundai’s Clean Air Commitment acts as a top-up to the Canadian government’s program, and offers an additional $500 to $1,000 of “Clean Air Cash” off any 1995 and older vehicle that is in running condition and has been registered and insured for the last six months.

“Hyundai is committed to clean air in Canada,” said Steve Kelleher, president and CEO, Hyundai Auto Canada Corp. “Our Clean Air Commitment is about our responsibility to deliver a harmonious balance between vehicles and the environment; it’s about clean air now and for the future. Reducing vehicle emissions has a direct impact on the air we breathe, so helping to remove older, more-polluting vehicles from the road just makes sense. It’s something we can do today to immediately impact our environment.  We think that’s pretty smart.”

Currently Hyundai is committed to becoming an environmentally-responsible leader it he auto industry and has set a goal of reaching a fleet average of 35 mpg (6.7 liters per 100km) by 2015 – five years ahead of what will be required by upcoming U.S. and Canadian legislation. Hyundai also plans to bring a hybrid version of the upcoming next-generation Sonata to market using the company’s lithium polymer battery technology.

Official release after the jump:

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