Auto News

AutoGuide News Blog

The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Nov 26 2012, 4:45 PM

Advertising Age has named Chrysler the marketer of the year for 2012, thanks to the company’s growth which is attributed to its new marketing techniques. 

Continue Reading…

 |  Feb 05 2012, 8:47 PM

One-upping its own Super Bowl from last year wasn’t going to happen for Chrysler, but that didn’t stop the once-beleaguered automaker from continuing to spread its Imported from Detroit message.

Replacing Eminem in this year’s spot is the gruff-voiced Clint Eastwood, extolling the virtues of America, pushing through the tough times and moving into the future in a spot that aired during the big game’s half time and appropriately named “It’s Halftime in America.”

Watch the ad below:

Continue Reading…

 |  Feb 03 2012, 2:31 PM

There’s no question that Chrysler‘s “Imported from Detroit” Super Bowl ad from last year will be a tough act to follow, nonetheless the automaker is doing what it can to exceed expectations again.

Sticking with a gritty theme, albeit in a different style, Chrysler has enlisted the services of veteran actor and director Clint Eastwood, who is expected to give the country a tough talking to in Walt Kowalski style, though we doubt the ad will feature a 1972 Ford Gran Torino Sport or off-color banter.

Like “Imported from Detroit,” this year’s commercial will air for two minutes during this Sunday’s Superbowl XLVI. Considering that it costs around $3.5 million for just 30 seconds of air time during the game, Chrysler is clearly feeling lucky about making the audiences’s day this year.

[Source: wxyz action news]

Watch the ad below:

Continue Reading…