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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jan 09 2014, 2:32 PM

Gone But Not Forgotten


A lot went down in 2013. It was something of a banner year for the automotive business. Products continued to get better, sales steadily improved and alternative propulsion, whether in the form of electricity or diesel gained significant traction.

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 |  Sep 13 2013, 3:30 PM

coda ev

Comebacks are all the rage these days. Like Marshall Mathers, the Coda EV is “back, back again,” arriving on sale for customers who missed out on buying one before the company went bankrupt.

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 |  May 21 2013, 12:02 PM

2012-coda-ev-front-three-quarter (1)

Although the company filed for Chapter 11 bankruptcy months ago, Coda Automotive wants to recall its single product to replace the side curtain airbags.

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 |  May 01 2013, 8:12 AM


With Fisker teetering on the brink, another American electric car maker will be closing operations with CODA EV announcing today its plans to file for Chapter 11 bankruptcy protection.

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 |  Dec 11 2012, 7:15 PM

California EV start-up Coda Automotive launched its first and likely last stab at the electric car market this year.

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 |  Dec 09 2012, 11:01 AM

While it may have achieved an overall crash test rating of four stars, in the front crash test performed by the National Highway Traffic Safety Administration (NHTSA) the Coda EV achieved a rating more in line with the quality of its design: 2 stars.

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 |  Nov 16 2012, 7:32 PM

A new offer from California-based EV maker Coda is aiming to make the transition to owning an EV a little easer by offering a free home charging station. 

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 |  Oct 16 2012, 5:16 PM

People pondering an EV purchase in California have new reason to look at Coda, a tenacious startup based in the state.

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 |  Sep 24 2012, 2:01 PM

There’s a new player in the electric car market this year, but its long-term plans don’t necessarily include trying to unseat other brand’s stake in the burgeoning market.

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 |  Sep 21 2012, 6:32 PM

Electric cars are still a tough sell with consumers, but plug-in hybrids are starting to get more bites as people warm to the idea of the highly-efficient cars.

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 |  Aug 30 2012, 7:45 PM

CODA, a newcomer to the automotive world, is issuing its first recall over concerns that certain side curtain airbags might not deploy because of improper installation. 

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 |  Aug 17 2012, 7:01 PM

Tiny electric car manufacturer Coda needs all the press it can get. It’s cars rarely make it into the media and are part of a market segment that struggles on a good day, yet in spite of that it organized a cheerful publicity stunt – the “grass station.”

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 |  Apr 25 2012, 8:22 AM

CODA Automotive made headlines last month when it began selling its electric sedan in California with a starting MSRP of $35,200. Based on the Chinese market Hafei Saibao, the EV has garnered the public’s attention with its 125 mile range.

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 |  Mar 20 2012, 6:01 PM

Last week, CODA Automotive began production on its electric sedan and now the Los Angeles-based automaker has begun selling in their home state of California.

The CODA sedan easily fits five and is based on the Chinese market Hafei Saibao. Priced at $35,200, the EV is competitive especially considering that it offers up to a 125-mile range on a single charge. The first 500 retail vehicles will come with limited-edition features to prove that early adopters have one of the first CODAs to hit the road.

Unlike traditional automakers, CODA is selling their EVs through unique, mall-based showrooms in addition to conventional dealerships. Last year, CODA celebrated the opening of their first dealership in a Los Angeles mall.

Even though pricing has CODA’s vehicles in an entirely different market, we hope that they have better luck in the near future than what Fisker has ran into recently.

[Source: CNet]

 |  Feb 01 2012, 8:15 PM

Coda CEO Phil Murtaugh knows a thing or two about the car industry and expects to be selling their cars by the end of the month.

Before taking the reigns at the Los Angeles startup, Murtaugh spent 10 years as the head of GM China. Not surprisingly, his current project takes advantage of the connections he made during that decade by sourcing most of their parts from the country.

It’s a policy that prompted some criticism, though Murtaugh said to the Detroit News that they plan to run a more U.S.-centric operation if they can secure a loan from the Department of Energy’s Advanced Technology Vehicle Loan program.

As for the car, customers can head to the company site to peruse options for the as-of-yet unnamed vehicle.

There’s lots to look at, but frankly we’re still scratching our heads a little on this one. The Coda, as it’s simply referred to on the site, can run for a 150 mile range, sure, but at $39,900 it seems like a tough sell next to the Nissan Leaf’s $35,200 tag, before tax credits.

It’s also hideous. The thing seems to take styling cues from late 90′s that are bland enough to make a Camry seem exotic.

It’s hard to look past the fact that the same cash could buy you a car that doesn’t look completely out of date.

The Coda also only has about 143 horsepower and is electronically limited to 85 mph. We wish the company luck, but it looks like they’ll need a lot more than that to push products.

[Source: Detroit News]

 |  Jan 21 2012, 1:00 PM

Coda Automotive, known for their upcoming sedan electric vehicle, has expanded their business by announcing a new venture called Coda Energy. The spinoff business unit will specialize in building stationary energy storage systems.

All the knowledge gained by Coda while designing and developing lithium-ion batteries for electric vehicles has lead them directly into the grid storage energy world, which has become quite common amongst battery manufacturers. Both A123 Systems and BYD have been known to design systems for both industries, helping to curb production costs while bringing scalability to their operations. Nissan and General Motors have also announced their intentions to repurpose used EV batteries for grid storage.

Coda Automotive is expected to have their sedan EV on the market sometime soon in California, offering a 150-mile range vehicle for under $40,000 and a 125-mile range vehicle for around $37,250 – both prices before a $7,500 federal tax credit and state incentives. Either way, we are continually impressed by the number of projects that are out there, to store energy.

[Source: CNet]

 |  Dec 15 2011, 2:45 PM

Never heard of the American car company Coda? We won’t blame you. This electric car upstart is trying to make a name for itself, but has so far run into production delays plus other birthing problems new car companies face.

However, the editor’s at Forbes believe in Coda and that it will soon be among the most successful new companies in America. Forbes has thus included Coda in their annual “100 Most Promising Companies” list.

Coda is also the only car company in this exclusive list, which mostly is comprised of software companies, and has placed a burger joint (Smashburger) at the top.

Forbes says that the reason Coda is on its list is because of  “compelling business models, strong management teams, notable customers, strategic partners and precious investment capital.” Even in tough times, Coda has managed to raise money, hire more people and start production, which is a huge accomplishment in these tough economic times.

Coda’s CEO Phil Murtaugh said he is “honored and excited for this recognition.”

If all goes to plan, Coda will start delivering their electric sedan in a few months time. Price start at $39,900 plus a destination charge of $895. However, due to its green credentials, you’ll get a $7500 credit from the Government. The Coda requires six-hours (from 220V) to charge fully and has a range of 150-miles.

[Source: Autoblog]

 |  Nov 20 2011, 9:30 AM

Given all the buzz surrounding this year’s LA Auto Show, there was perhaps one thing that was seemingly overlooked; that being the ambitious plans by CODA Automotive to make its electric sedan a seriously viable proposition to the likes of mainstream passenger cars, at least when it comes to driving in So Cal.

The car, which is based on a rather workaday model sourced from China, the Pininfarina styled (yes really) Hafei Saibo, features an electric driveline with a 34 kW lithium-ion iron phosphate battery system and a 6.6 kW onboard charger. This is said to provide a greater range than comparable all-electric vehicles currently on the market (some 150 miles, which CODA says is five-times the distance of the average daily commute), plus reduced charging times. The 6.6 kW unit will take approximately four hours to deliver a 100 mile charge).

In addition, CODA is backing its $39,900 2012 model year sedan (federal tax savings and California rebates knock approximately 10 large off the sticker), with a 100,000 mile, 10-year warranty on the battery pack, currently besting those offered by the likes of Mitsubishi and Nissan.

Furthermore, at the 2011 LA Auto Show, where the company had a number of its CODA sedans on display, it also announced that it’s partnering with GE Energy to market and distribute the GE WattStation EV charging unit alongside the cars at  the same retail locations.

The idea is to provide a one-stop shopping experience for would-be CODA buyers as well as boosting the vehicle’s potential market appeal.

“We’re excited to be the first car company in the US to be working with [GE Energy] to support consumers as they enter the EV world,” declared Phil Murtagh, CEO of CODA Holdings.

Luis Ramirez, CEO of GE Energy Industry Solutions, added ” this milestone is another step in GE’s journey to lead the future of global electrification. As demand for the [GE WattStation] continues to exceed our expectations, bringing our products closer to the customer will help accelerate the adoption of EVs.”

The GE WattStation is a Level 2 charging device, designed to shorten the time it takes to re-charge the car, currently one of the biggest obstacles facing all-electric vehicles.



 |  Sep 11 2011, 4:23 PM


CODA Automotive has opened its first consumer store in the Westfield Century City Shopping Center in Los Angeles, California, hoping to bring an innovative sales experience to their consumers. CODA Automotive is part of CODA Holdings, a California-based developer of advanced Lithium-ion power battery systems that are used to power their CODA sedan. The four-door, five-passenger, CODA EV features 134-hp and 221 lb-ft of torque with a range of around 150-miles.

The new CODA Experience Center stays consistent with the rest of CODA’s green mantra, building its 900 square feet store with eco-friendly materials that’s located near to a multiplex theatre, dining terrace and valet parking. The innovative store features an Electric Vehicle Bar where consumers can be educated on the benefits of electric cars; a Technology Display featuring a full-size replica and explanation of CODA’s battery and propulsion systems; and a Test Drive Check-in Counter that’s a one-stop shop for consumers to sign up for a test-drive.

CODA’s Experience Center isn’t just staffed with those knowledgeable about their EVs, but also how to setup your home for an electric vehicle and CODA also plans to host several events educating all nearby residents on the benefits of electric vehicles.

 |  Oct 15 2010, 1:57 PM

Buying an electric car can be a tough decision to make, especially if you’ve never owned one before. EV manufacturer Coda has come up with of the perfect solution. The company has teamed up with Enterprise Rent-A-Car to add its all-electric sedan into the rental car company’s fleet. Coda will introduce about 100 sedans across various Enterprise locations throughout 2011.

The Coda Sedan is the company’s first vehicle and it will be available in the coming months. A five-passenger sedan, this model comes equipped with a full-size trunk and a cruising range of between 90 and 120 miles per charge. It features a 6.6 kW on-board charging system which needs six hours for a full charge and can provide a 40-mile cruising range with just a two hour charging period.

“The CODA’s dependable, all-season range is a perfect match for the driving conditions found throughout Enterprise’s neighborhood network of car rental locations,” said Kevin Czinger, President and CEO, CODA Automotive. “Enterprise has demonstrated a strong commitment to sustainability and is aligned with our mission to accelerate the adoption of electric vehicles.”

No only will the Coda Sedan be a part of the Enterprise rental fleet, the rental company will serve as a loaner car system for Coda owners. When a Coda vehicle owner takes it in for service,  an Enterprise rental car will be available while the vehicle is in the shop.