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Gone But Not Forgotten
A lot went down in 2013. It was something of a banner year for the automotive business. Products continued to get better, sales steadily improved and alternative propulsion, whether in the form of electricity or diesel gained significant traction.
Comebacks are all the rage these days. Like Marshall Mathers, the Coda EV is “back, back again,” arriving on sale for customers who missed out on buying one before the company went bankrupt.
With Fisker teetering on the brink, another American electric car maker will be closing operations with CODA EV announcing today its plans to file for Chapter 11 bankruptcy protection.
While it may have achieved an overall crash test rating of four stars, in the front crash test performed by the National Highway Traffic Safety Administration (NHTSA) the Coda EV achieved a rating more in line with the quality of its design: 2 stars.
Last week, CODA Automotive began production on its electric sedan and now the Los Angeles-based automaker has begun selling in their home state of California.
The CODA sedan easily fits five and is based on the Chinese market Hafei Saibao. Priced at $35,200, the EV is competitive especially considering that it offers up to a 125-mile range on a single charge. The first 500 retail vehicles will come with limited-edition features to prove that early adopters have one of the first CODAs to hit the road.
Unlike traditional automakers, CODA is selling their EVs through unique, mall-based showrooms in addition to conventional dealerships. Last year, CODA celebrated the opening of their first dealership in a Los Angeles mall.
Even though pricing has CODA’s vehicles in an entirely different market, we hope that they have better luck in the near future than what Fisker has ran into recently.
Coda CEO Phil Murtaugh knows a thing or two about the car industry and expects to be selling their cars by the end of the month.
Before taking the reigns at the Los Angeles startup, Murtaugh spent 10 years as the head of GM China. Not surprisingly, his current project takes advantage of the connections he made during that decade by sourcing most of their parts from the country.
It’s a policy that prompted some criticism, though Murtaugh said to the Detroit News that they plan to run a more U.S.-centric operation if they can secure a loan from the Department of Energy’s Advanced Technology Vehicle Loan program.
As for the car, customers can head to the company site to peruse options for the as-of-yet unnamed vehicle.
There’s lots to look at, but frankly we’re still scratching our heads a little on this one. The Coda, as it’s simply referred to on the site, can run for a 150 mile range, sure, but at $39,900 it seems like a tough sell next to the Nissan Leaf’s $35,200 tag, before tax credits.
It’s also hideous. The thing seems to take styling cues from late 90′s that are bland enough to make a Camry seem exotic.
It’s hard to look past the fact that the same cash could buy you a car that doesn’t look completely out of date.
The Coda also only has about 143 horsepower and is electronically limited to 85 mph. We wish the company luck, but it looks like they’ll need a lot more than that to push products.
[Source: Detroit News]
CODA Automotive has opened its first consumer store in the Westfield Century City Shopping Center in Los Angeles, California, hoping to bring an innovative sales experience to their consumers. CODA Automotive is part of CODA Holdings, a California-based developer of advanced Lithium-ion power battery systems that are used to power their CODA sedan. The four-door, five-passenger, CODA EV features 134-hp and 221 lb-ft of torque with a range of around 150-miles.
The new CODA Experience Center stays consistent with the rest of CODA’s green mantra, building its 900 square feet store with eco-friendly materials that’s located near to a multiplex theatre, dining terrace and valet parking. The innovative store features an Electric Vehicle Bar where consumers can be educated on the benefits of electric cars; a Technology Display featuring a full-size replica and explanation of CODA’s battery and propulsion systems; and a Test Drive Check-in Counter that’s a one-stop shop for consumers to sign up for a test-drive.
CODA’s Experience Center isn’t just staffed with those knowledgeable about their EVs, but also how to setup your home for an electric vehicle and CODA also plans to host several events educating all nearby residents on the benefits of electric vehicles.